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Huge difference in conversions between windows 10 and windows 7/8.1 (3)

01-04-2017 10:47 AM #1 gcxx (Senior Member)
Huge difference in conversions between windows 10 and windows 7/8.1

Hi i am running a desktop(mostly ) campaign on bing. there is a huge difference in conversion % between windows 10 and the rest when i check on Thrive. I asked the advertiser he said he cant see anything that can cause that.

anyone else see this?

01-04-2017 10:53 AM #2 stickupkid (Senior Moderator)

What kind of campaign?

01-04-2017 11:36 AM #3 caurmen (Administrator)

Could be a demographic issue (Win10 users are likely to be more tech-savvy, for example, because they've bothered to upgrade) or it could be something to do with the OS itself.

As stickupkid says, we could do with some more info on the nature of the campaign to help diagnose.

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