Home > Paid Traffic Sources > Native

Desktop Gaming + Native (6)

12-29-2016 03:21 PM #1 forummeister123 (Member)
Desktop Gaming + Native

Hi there,

I see a lot of Desktop gaming offers in my spytool.
When I asked my rep from a gaming company, she replied to me that it probably is very hard.
They have some game offers running themself but that's it.
What do you guys think?
Any idea on what would be the best approach?

Right now I was thinking of smaller networks, or tier 1 Geo's with cheaper CPC's .

Like to hear it.

12-30-2016 05:06 PM #2 matuloo (Legendary Moderator)

Desktop games used to rock it some time ago, they were huge on facebook too. These days, I think mobile games are promoted more than desktop, but I still see ads for desktop games pretty often.

The problem with games is, they need very precise targeting, which is something only FB can provide... so Im not sure about the plan to use smaller networks.

If you want to test this vertical, I would rather start with mobile games - mobile apps.

01-01-2017 04:06 PM #3 sebastian_r (Member)

You need a big budget to work your way through the placements on the standard native networks, or a native network that offers you more than the standard black & whitelisting.

Something like interest targeting or channel targeting e.g. "Geeks & Gaming" and "Software & Downloads" on revcon. But those are brutal channels...lots of bot traffic.

However, I would look into different verticals for desktop native. Games not worth the hastle.

Or do as Matuloo suggested and look into mobile or mobile native.

01-02-2017 05:07 PM #4 forummeister123 (Member)

Thanks guys. I already did a small test. Together with these answers it helps me a lot.

01-06-2017 09:51 PM #5 mishka (Member)

native + desktop gaming worked pretty well in the last 6 months, now it's getting harder, but honestly to make really big numbers out of it, you need to have solid relationships with right network(s) or directly with advertisers, for me it took almost two years to built it. But I believe, it's everywhere like this, after they trust you, you will get higher payouts, bigger caps, inside info, etc.

01-06-2017 10:33 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by mishka View Post
native + desktop gaming worked pretty well in the last 6 months, now it's getting harder, but honestly to make really big numbers out of it, you need to have solid relationships with right network(s) or directly with advertisers, for me it took almost two years to built it. But I believe, it's everywhere like this, after they trust you, you will get higher payouts, bigger caps, inside info, etc.
Definitely, solid relationships will help you a ton, just like in any other business. This raises the barrier of entry for some, but preserves the chance to succeed for those who refuse to give up

Home > Paid Traffic Sources > Native