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What's the best structure for Voluum campaigns (2)

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Good day,

Please give me advise, how you make campaign's structure in Voluum.

For example, you split your campaigns in traffic sourse (for example, Propeller.ads) for OS Android/iOS and type Mobile/Desktop.
1) Global - Offer - Android - Mobile
2) Global - Offer - iOS- Mobile
3) Global - Offer - Android - Desktop
4) Global - Offer - iOS - Mobile

Do I need to create the same 4 campaigns in Voluum with different links for each (and add different link in each campaign on traffic sourse) or I have to send traffic from all 4 campaigns from Propellerads to 1 campaign in Voluum (and then analyze all traff in Voluum).

What's the better way?

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Hey babskley,

With the traffic segments you're targeting relative to your offers, you could simply set up all offers in a single campaign and distribute traffic with the creation of rule based paths in your Voluum campaign.

Example - Rule paths would be set like so;

Rule Path 1: Conditions - Device type IS - Mobile + OS IS Android > 1) Global - Offer - Android - Mobile
Rule Path 2: Conditions - Device type IS - Mobile + OS IS iOS > 2) Global - Offer - iOS- Mobile + 4) Global - Offer - iOS - Mobile
Rule Path 3: Conditions - Device type IS - Desktop + OS IS Android > 3) Global - Offer - Android - Desktop

Aside from the targeted offers' traffic crietria, you'll also have to set a default path in your campaign to receive any traffic that is not iOS/Android + Mobile/Desktop.
You can set a fallback offer here that may have returns on traffic that is not Android / iOS and from different device types.

Afterwards, you'll be able to segregate the performance insight of your offers by grouping reports in Voluum - we have a good coverage of this in our UserGuide.

Hope this helps and if you have any further Qs, feel free to give me a ping.

Kind regards,
Adrian

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