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How to "ride out" a winning Lander/Banner combo? (9)

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Hey STMers, say you've been working on a campaign and have found a winning banner/lander/offer combo, besides trying to scale and port it to similar sources, what do you do next?

Do you continue testing new banners/landers to try to improve further, or do you just "ride it out" until it dies, and then start the process over?

For example say you have a banner with a +50% ROI over a good sample size, do I just leave it running until banner blindness kicks in or it's no longer profitable?

I guess I'm worried that perhaps testing additional banners/landers when I have a winning funnel may be counterproductive as it may eat up profits if these new creatives turn out to be losers.

Hopefully that makes sense, any insight on what you do after you find a winning funnel is appreciated

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This is quite a common problem that many affiliates are facing.

On one hand, you need to maximize the earnings, on the other one, you don't want to end up with nothing usable again, once the current combo dies.

BUT, if you continue testing at the same level as before, you might loose significant part of the profits generated from this combo, which again is something you don't want to happen.

A good way of handling this is to continue testing at a lower level, so you keep the bulk of the profits, but still work on the next winning combo.

Scaling to other sources and on the current one should be your #1 priority when you hit a winning combo, but always dedicate some % to testing new stuff. You don't have to test new stuff in the winning campaign either, feel free to milk that one for what it's worth, just make sure you're testing new stuff in some other campaign. Every single campaign dies at some point, so it's always good to be prepared.

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Thank you Matuloo for your reply

When you say "continue testing at a lower level", do you mean something like having some small campaign running on the side? Say for example I have found something that works on Site A, should I leave Site A alone and then run test campaigns on say Site B?

Just curious if you could expand on what you mean by "testing at a lower level".

Thank you in advance.

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Let's say a campaign is making you $100 per day profit on site A - the options are to dedicate some % of that traffic (running new stuff with lower rotation) to testing new combos and sacrifice let's say $20 from that possible profit OR take it to site B where you can run a small campaign, that will spend part of the profit again - by smaller I meant that it should spend just a part of the profit that is generated by the winning campaign. This is to avoid spending all of it and ending with 0 profit.

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Ok gotcha.

One last question if you don't mind

Say you have a banner/lander/offer combo that works, and you want to scale to another source, do you just take that exact funnel and place it on another traffic source (ie 1 banner/1 lander/ 1 offer page)?

I read that if it is a large traffic source (ie Pornhub, Redtube, Youporn etc) that you should treat it like it's own campaign, and that just because it profits on Site A doesn't mean it will profit on Site B.

So my thinking is if I got something working on Site A, I'll try to port it over to Site B, and if it doesn't work I'll just start the optimization process over again?

Curious to your thoughts. Thank you.

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Yes, pretty much so. I take the funnel and test it on other placements. I rarely take just 1-1-1 thou, whenever possible I go for multiples of each variable. The reason is exactly what you wrote above - new placement is like a new campaign - so I take whatever showed promise and retest on the new placement. In many cases, the best combo will fail but one of the less promising ones will work well.

Usually, if something works VERY well on some placements, it will work at least decently on any other. But yes, it's not always 100% the truth.

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Hey!

Matej already explained how it works, but I want to add my 5 cents, if he doesn't mind.

Let's say, you find your goldmine on xvideos (web) USA. And campaign performs really well. You take this flow (banner>prelander>offer) and copy it on xhamster (web) USA. It can perform the same, but, usually performance will be different, and you will need to split test some new prelanders.

So, it's always a matter of tests.

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You should always be testing new sites/targeting/banners/funnels/etc.

Otherwise your just running your business in a reactionary sense, and hoping to get lucky.

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Of course I don't mind! This forum is built by the community, everyone is welcome to comment on anything

On top of that, you are right, performance will always be somewhat different from one site to the next.

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