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Jumptap Optimization (18)

10-20-2011 09:50 PM #1 deondup (Member)
Jumptap Optimization

I've had this problem on several campaigns now...

Once I've narrowed down the carriers I would run separate campaigns for them and the traffic holds up quite well.

However, as soon as I split this into converting handsets, there's barely any traffic. This does not make any sense because it gets decent traffic when paired with other handsets but as soon as I only have a handful of handsets in the campaign I hardly get any traffic.

Any ideas?

I have pushed my bids as high as 0.25 with $1k budgets...still only seeing 10 - 20 clicks per day.

10-20-2011 10:01 PM #2 leber026 (Member)

Not sure. I've noticed the same thing. I'll be getting plenty of clicks/impressions one day and then it's just done.

10-21-2011 12:43 AM #3 shoent (Member)

yup same here to even with creatives that get over 1.00 ctr, i cant figure it out, also i did a few whitlist campaigns, those sites converted great before and i did about 500 leads or so, i think that was enough data to be statistical significant but as soon as its running on a whitelist, conversions suck and epcs drop. weird phenemon im yet to figure out

10-21-2011 01:04 AM #4 dudeman79x (Member)

I had this same issue for awhile before figuring it out. It's JT for ya

10-21-2011 01:22 AM #5 deondup (Member)

Quote Originally Posted by dudeman79x View Post
I had this same issue for awhile before figuring it out. It's JT for ya
did you figure it out with a solution or a conclusion (that JT does that)

10-21-2011 01:57 AM #6 shoent (Member)

ya good question, conclusion or solution, dieing to know this.

10-21-2011 10:56 AM #7 andymin (Member)

Yeah come on Chris, you can't just leave us hanging like that!

[insert spoon fed picture here]

10-21-2011 03:32 PM #8 lavish (Member)

Did you try hitting up Saad?

10-21-2011 09:53 PM #9 deondup (Member)

Quote Originally Posted by lavish View Post
Did you try hitting up Saad?
I sure did...and he does not seem to understand the issue. He just told me that there is probably not enough inventory lol

10-24-2011 03:11 AM #10 nefig (Member)

What about freq. cap?..

10-24-2011 04:20 AM #11 shoent (Member)

higher the freq cap the higher the volume you are going to get and the faster your ctr will drop and banner blindness will set in, start at 3 and raise it depending on your metrics, ive had some campaigns running at like 20 freq cap and die out pretty fast and some that lasted pretty long. i would only recommend you setting a higher then 3 freq cap on creatives that are getting you above a .08 ctr

10-24-2011 07:35 PM #12 nefig (Member)

Shoent, do you mean .08 or 0.8?

10-24-2011 07:54 PM #13 shoent (Member)

oh im sorry, i meant to say .8

10-27-2011 03:18 AM #14 dudeman79x (Member)

Oh yeah, forgot about this thread. What I did was create A LOT of ad campaigns for my offers and do the same thing on a few more accounts that cannot be linked together.

10-27-2011 05:40 PM #15 nefig (Member)

How do you deal with approval - as far as I understand, even if you "clone" campaigns, they still need to be approved, no? Also - for Jumptap, it's such a pain in the ass to split test sizes and ads - you need to put 1 image per ad, thus creating ungodly amount of ads/campaigns - or Im missing something there?

08-06-2012 08:09 AM #16 izzy (Member)

Quote Originally Posted by nefig View Post
How do you deal with approval - as far as I understand, even if you "clone" campaigns, they still need to be approved, no? Also - for Jumptap, it's such a pain in the ass to split test sizes and ads - you need to put 1 image per ad, thus creating ungodly amount of ads/campaigns - or Im missing something there?
I'd love to know the answer to this one?... BUMP!

08-06-2012 01:50 PM #17 ThrvTrkr (Member)

Aren't all ad networks like this? I think it's just ad serving technology to specific handsets isn't good, but not positive.

08-06-2012 03:54 PM #18 julien (Member)

I have the same issue. When I narrow down my campaigns, my ROI and volume suddenly drop :S

In any case, Jumptap is good to optimize its side.
Every day I am charged for campaigns that are deleted for months ...
(~ $100 so far)

I'm getting tired of this ad network, I'm tired of their vague answers each time I need my rep to optimize a thing or two, and so far, I couldn't run any volume outside USA.
And on top of that, being charged for deleted campaigns that drive hundreds of stupid clicks to my affiliate network, is just the thing that makes me give up with JT for now.

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