Home > Technical & Creative Skills > Tracking Campaigns

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Tracking Discrepancy (4)

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Hey guys. I got one quick question. How much of a discrepancy can I expect between the clicks recording in Voluum vs the traffic Network.

I noticed my data has been slightly off between 15% - 40% when it came to clicks/costs recorded from my traffic source and Voluum.

Let me know.

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I think it depends of traffic sources, countries and... hm... correct of links?

I don't know what should be but I have ~ same data of discrepancy (15%-40%)

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Depends on geo and probably Internet connection.

As an example, for pops you get 15% clickloss from traffic source to Voluum.

From Voluum to the affiliate network, it will depend on the affiliate network's setup too. If they have just one bad server in US and you are advertising in Indonesia, good luck getting little click loss

But on average, 15-20% is still within normal range. Higher than that is not common and worth looking into a bit if you can fix anything. When I had it on some of our campaigns, I couldn't do anything about it. The affiliate network showed 50% less visits and that was it, no way to avoid it.

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Rule of thumb is around 30%, some geos & sources combinations, like for example Thailand on Popads can give you up to 50% clickloss.

There us unfortunately nothing much you can do about it, so just have it in mind and count with it.

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