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CTR Changes Dramatically On Different Networks With Same Lander (7)


12-23-2016 01:58 PM #1 jasona (Member)
CTR Changes Dramatically On Different Networks With Same Lander

I have a lander that consistently runs around 30% CTR on one traffic source, I recently tried it on a different source and can't seem to get more than 10% anyone else experience similar results? This lander has a backfix script.


12-23-2016 02:02 PM #2 stickupkid (Senior Moderator)

What are the different traffic sources? They target the same audience?


12-23-2016 02:23 PM #3 jasona (Member)

Ones popads the other propeller - yep same audience across the two


12-23-2016 02:29 PM #4 TeamAragon (Senior Member)

So many variables. Different distribution channels, different audiences, different placements, etc.

- Brian


12-27-2016 03:41 AM #5 erikgyepes (Moderator)

Make sure your domain is not flagged by Google.

Check it out here: https://www.google.com/transparencyr...gnostic/?hl=en


12-27-2016 09:11 AM #6 matuloo (Legendary Moderator)

Different LP CTR on various traffic sources is very normal. Every network works with different publishers, they use different backends ... some rebroker traffic from other networks, which results in more redirects and delays ... BOT % are different too ... usually it all comes down to the actual placements.

Unless of course there is some problem like Erik mentioned - different sources can use different safe-browsing detection or audition tools.


12-28-2016 12:40 PM #7 adcombo (Member)

Is it an adult offer?

And what traffic source is less than 10%?

And most likely the problem is that these sources just different. So, traffic itself is different too. That's it. If we take one and the same resource - popads, for example, when you target one and the same GEO for two different offers CTR can vary drastically. But you speak about two different resources, so no wonder that you have such different rates.


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