Home > Mobile > Follow-along Campaigns

---

Newbie launching campaign. (5)

---

HI, I am newbie started after back from AWA16. I start reading forum post as much as possible.Thus, I decided launch my campaign three days ago.

I need you guy advice and what's I should do next? Thanks alot.

Offer: Pinsubmit (Mobile Content) 1 click flow
Geo: Thailand
Traffic Source: Exoclick
Ad type: 320x250 banner
Tracking: Voluum
Network: Mobidea
Daily Budget: $50
Pricing Model: CPM (Bid $0.1)
Target traffic:Adult


Firstly I choose 4 similar (pinsubmit) offer from Mobidea.
Payout: $0.38, $ 0.72, $ 0.80, $1.04
Banner: https://www.dropbox.com/sh/488mbdphk...WBLQfmwPa?dl=0
No lander. Directly from banner to Offer (Direct Link).

My campaign up to date:
http://stmforum.com/forum/attachment...1&d=1482421540

Initially, I target
1. Mobile traffic with selected carriers,
2. RON traffic

First day, obtain 5 conversion. The ROI was -98%. But the daily budget reach out very fast.
Action: I try to cut down two offer which zero conversion. replace some of the banner which have lowest CTR. My all banners CTR is 0.15-0.31%.

Second day, obtain 6 conversion.The ROI was -97%
Action: I try to cut some placement, Site, Category, zone, Device brand, Browser.

Third day, obtain 7 conversions. The ROI was -96%.
Action. Cut more placement, site, category, zone.

Question
1. AM I on the right track ?
2. Should I use spy tool like adplexity.com?
3. Should I try other traffic source? Any recommend
4. What's other network should i try? Any recommend
5. Or I need to try other offer?
6. By the way, I notice the total cost at Voluum is almost double in exoclick. Did set the parameter wrong? I choose " auto" at cost model of my campaign created at voluum. Did I mistaken set the wrong price?



Please give recommend/opinion as much as possible . I need you guy help me out to become a better AM.. Your help/suggestion is really appreciated. Thanks

Cheers,
Leong

---

Ouch! That's some excessive loss!

A couple of suggestions:

1)I'm assuming you're promoting adult video subscription offers? Before you even start testing banner traffic, try direct-linking using pop traffic and rotate a bunch of these offers to find the best one. No lander necessary, just direct-link. Only choose offer pages that look attractive - basically it has to be attractive enough to sell itself as you won't be using a lander.

2)After finding an offer that converts well on pop, you could then start testing banners on display traffic. I would recommend that you not touch Exoclick RON before you've found a good offer and a very solid angle that performs well for you consistently. For details please see this post:

http://stmforum.com/forum/showthread...l=1#post200678

3)You'll need to test a LOT more banners! Different formats different angles different women (different age / skin color / body type / etc.) You need to get that CTR up.

Also - if the offer does well on pop traffic, consider scaling to other pop sources before testing display.

Regarding costs: I don't think exoclick can pass costs to Voluum accurately (I may be wrong). I think you'll need to update Voluum costs manually.

Looking forward to your next update! Next time please don't wait until you've lost so much money before asking for help! I cringed just looking at those numbers!



Amy

---

Me too... 0_0

Probably you lost about 50% traffic. Isn't?

Do not spend so much money. Only reason to do it - get information. How much information did you get?
I don't know what to advise because I am not so much in AM but If I were you....

1. I would decrease the bit in 2 or 3 times.
2. Check all. If I spend 50$ and have got nothing - it's time to think something wrong.
3. Check all the stats that you have. Lenders, connection type, isp, device types, os etc.
4. After lost 100$ (if payout is ~1$) I would definitely leave this offer.

Only reason to do it - get green RIO, if you don't know how it make - quit (I'm not talking about AM, I'm talking about this offers - lenders - traffic source). I think the lost not cost so much. Trying not to spend more that 10*payout (20*payout - max.. but if you see something like this - http://image.prntscr.com/image/1bade...0a11b2de73.png you should go on).

My own advice - spend to reading at least one week before create campaigns.

---

Oh wait - I just took another look at your screenshot and noticed that the CPV says 0.10+ CPV? I thought you said you were bidding 0.10 CPM?

Please check your bid settings on Exoclick and let us know how much you were bidding, and what the actual spend was!

Because if you were indeed paying 0.10 CPM, then your CPV should have been 0.10/1000 = 0.0001. 4k impressions should NOT have cost you $400+!

Let's get this straightened out before we proceed. If the actual spending was low, then there may be hope in the original setup - we may be able to optimize the current camp instead of starting from scratch as I've suggested.



Amy

---

HI Amy,

Thanks for suggestions. I just clarify with Voluum where they always facing auto update pricing issue from Exoclick. I just manual update my campaign total cost.

My bidding at Exoclick is 0.10CPM.
Here screenhot


Here the actual data.
Day 1


Day 2


Day 3


Day 4


Overall campaign



I have paused the campaign. Please advice me. Should I start fresh?

Planning Action:
I just get approve from Avazu and Mobvista. I will take similar offer from other network. While, I think I will try other traffic source like traffic junky and propeller ads. Right now i setting traffic source at Voluum for traffic junky. I facing some issue.
I get following postback from TJ.

<?php
$randomNumber = time() . mt_rand(1000, 9999999);
?>
<img id="1000135991_cpa_testing" src="http://ads.trafficjunky.net/tj_ads_pt?a=1000135991&member_id=1000493051&cb=<?= $randomNumber ?>&cti=[TRANSACTION_UNIQ_ID]&ctv=[VALUE_OF_THE_TRANSACTION]&ctd=[TRANSACTION_DESCRIPTION]&aclid=[ACLID]" width="1" height="1" border="0" />

So, I take out following part and replace with respective token. But I not sure about the cb=. What should I replace with ?
http://ads.trafficjunky.net/tj_ads_pt?a=1000135991&member_id=1000493051&cb=<?= $randomNumber ?>&cti={click.id}&ctv={payout}&ctd={transaction.id }&aclid={externalid}

Thanks

Cheers,
Leong

---

Home > Mobile > Follow-along Campaigns