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ad groups compete with each other ad groups? (2)


12-21-2016 10:14 PM #1 sc2alone (Member)
ad groups compete with each other ad groups?

ad groups compete with each other ad groups?
I realized that I need to do to 3 copies of the same ad in the same ad group. In one campaign can be any number of ad groups? and when the group gets a bad ctr and untwisting bad - really an ad is not suitable or it may be due to the fact that some other ad group received more exposure?

I do like 10 ad groups and three of them work well and others do not, despite the fact that the ads are exactly good (I checked, running them one at a time). or in one campaign, you can do a certain amount of ad groups, and all that great to do that in the next campaign?


Answer please, otherwise I will lose my mind completely.


12-22-2016 04:35 AM #2 maerwine (Member)

Hi! In general it's best to create one campaign per country_placement_platform and have multiple adsets/adgroups within that campaign. The adsets should not overlap so as to prevent competition and excess frequency. Ads can then be replicated across the adsets and paused accordingly when not performing.


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