Celebrating 1 year - Pin Submits - 1 account - no cloaking (1)
Celebrating 1 year - Pin Submits - 1 account - no cloaking
Hello there,
You might have heard or seen (about) me before (other account name), via this post, or via several summits I popped up.
An exclusive collaboration with VIP Response (since they got a good selection of high CR pins!) I started a year ago with pin submits, on my personal FB account, mostly direct linking without cloaking. What became a goldmine sooner than expected is still on fire! Call it a game of chance (FB not banning me, fingers crossed!) and not per se skill, spend on account totally is now mid xxx.xxx - ROI 100% +. *Note: I warmed up the account for 3 years with whitehat campaigns.
The best days of UK pins are over now with a horrible flow, called PFI (expecting in 2/3 months a good alternative though). Luckily IE, AU and SA are still very interesting markets for example. During last year my angle/strategy on the voucher campaigns didn't change, only some slight clever optimisations were done to increase CTR, lower CPC and widen the margin. Hereby some extra learnings you might find interesting;
- again, always and never too much; images images images make or break your ad, so test tons of them!
- cheer your ad up with emoticons, asci codes etc etc, this way it stands out more on the timeline, but don't exaggerate
- my angle is very compliant and doesn't use any extra CTA triggers, misleading stuff on prelander (if I using one)...
So no weird made-up stories or clickbait kinda things. Ofcourse this could work, but also increases the change of getting negative comments and spam reports. This is probably the reason my account lasts so long.
- try video, it works!
- use the linkdescription and visible url part for small trustworthy text to spice up things a bit
- With some A/B testing on particular wordings in text, I found out that the "Shop Now" button had a much better CTR than "More info" for example, even though it's not directing to a webshop.
I am finalizing (after months of communicating back and forth) a creditline with FB now, hope it gives me an even better reputation, to add another succesful year! 2017 will be fully focus on my own mediabuy company, JV-ing with a pin submit advertiser.
PM for possible collaborations or just to hook up and have a chat!
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