Home > Paid Traffic Sources > Facebook & Instagram

Desktop vs Mobile - CPC rates (3)

12-20-2016 08:00 AM #1 stickupkid (Senior Moderator)
Desktop vs Mobile - CPC rates

Is it me or Desktop traffic at the moment is sky high? Especially UK and AU for example.
Mobile ad - look a like audience - 0,09ct, the same ad (only filled up white spaces a bit with more text) - 0,70 ct.

Is it only this period? Is it the tier-1 geo's mainly? I remember hitting similar cpc's in the past on desktop as mobile, Tier-1.
People getting too much impulses on desktop vs mobile, so distracted and not clicking?

Thanks in advance.

12-20-2016 09:57 AM #2 caurmen (Administrator)

Just before Christmas prices tend to go a bit crazy. That phenomenon usually calms right down after the holiday season.

12-20-2016 10:01 AM #3 stickupkid (Senior Moderator)

Quote Originally Posted by caurmen View Post
Just before Christmas prices tend to go a bit crazy. That phenomenon usually calms right down after the holiday season.
It's kinda weird that my mobile ads are all reaching relevancy 10 & 0,20ct and lower. But on desktop outperform... is this saying the big media agencies mostly spend on desktop still? Hope it's the seasonal thing at the end yeah...

Home > Paid Traffic Sources > Facebook & Instagram