What do you think works better -
Setting up the conversion pixel for actual leads, or for lander clicks?
Hey!
As you know, this two methods have different goals
Obviously, campaign for link clicks optimizes your ad for people most likely click while charging you for impressions. And campaign for conversions - for the right people most likely make conversion.
But if you want cloacking the only one way - Website clicks.
If not, I would recommend you to use optimization for leads. You can easily optimize your campaigns than with clicks optimization. End get the most website conversions at the lowest cost.