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Sanity Check (7)

12-14-2016 11:21 PM #1 day1stacker (Member)
Sanity Check

Hi All,

Just wanted to discuss my current progress - and would appreciate any of your views..

1. So I chose to start with a promotion for iPhone 7 - Sweep, in South Africa. The offer payout is $4.80.

2. I needed some creatives, and without being to ambitious to start with I opted to use AdPlexity to find these, my aim is to get my first few conversions so I'm not overaly bothered about being too creative right now. I had a look and filtered the dates from 2 weeks previous until now, filtered down Country to South Africa, and chose 'Running the longest' to order by. My thoughts being that if the offer has been running longer than a week chances are the promotion is winning.

3. I chose 3 landers, all of which seemed different styled. Scanned through the landers and adjusted the links to refer to my click links and removed any scripts lurking.

4. Uploaded landers to my CDN, setup with my Tracker Voluum, setup 1 campaign and linked the 3 landers as Lander 1, 2, 3 etc.

5. Setup the traffic source with my tracker link, setup the traffic source with the criteria my network have provided (carriers, traffic type, device). I chose to bid low at 0.002, estimated hits were expected to be 1000.

6. Following day traffic source approved the campaign and traffic began driving to my landers, and here are the results:

Duration: 3 Days

Lander 1

Visits: 982
Clicks: 146
CTR: 14.87%
Conversions: 0

Lander 2
Visits: 929
Clicks: 495
CTR: 53.28%
Conversions: 0

Lander 3
Visits: 988
Clicks: 779
CTR: 78.85%
Conversions: 0

With 0 conversions on all landers, does this seem like perhaps the offer is not very appealing? Does anyone see anything obvious with these figures?

I would appreciate any feedback, be honest as you can!

Thanks

Sam

12-14-2016 11:56 PM #2 shakedown (Member)

I would try upping the bid. Some of those CTRs are suspiciously high, you may be getting bots.

I'm guessing you tried this on Popads or Popcash. They have a lot of bots. Until you remove the offending placements, its really hard to get conversions.

12-15-2016 08:02 AM #3 cbrughmans (Member)

Hard to give you any advice without seeing the banners you are using and traffic source.

The CTR is abnormally high and the fact that there is no conversion after +1000 clicks tells me there's a lot of clickbait or bot traffic involved.

12-15-2016 10:58 AM #4 vortex (Senior Moderator)

I would highly recommend doing 2 things:

1)Testing more landers. That way you can be relatively sure that at least one lander will convert. When I was testing ZA iphone 7 offers for the 6WAMC course, I tested 10+ landers.

2)Starting with 2-3 offers that are recommended by your AM, that they know have converted for other affiliates. That way you can vastly improve your chances that at least one of the offers will convert, and one converting offer is all you need to cut landers to find a winner. Preferably the offers will be from at least 2 different networks.

3)Once you find a winning lander you can test all the iphone 7 ZA offers you can find.


By testing more landers and offers, and only using offers that are proven to convert (you can only take your AM's word for that, but at least it would be better than using a random offer), you maximize your chances of getting conversions.

There are too many variables in the equation, so we need to do our best to eliminate them. If you only test a single offer and a couple of landers, and when you don't get conversions, you're left wondering whether you have a dud offer, bad landers, or bad traffic.

And of course as other members have pointed out, try to bid average or above to make sure you're not getting all the crap traffic that your competition doesn't want. Doing so will eliminate yet another uncertainty: Traffic quality.

Best of luck with your camp and please don't hesitate to update us on results so we can provide further guidance!



Amy

12-16-2016 12:09 AM #5 day1stacker (Member)

Hi thanks guys appreciate your input.

I will try the above and get back to you on my results - stay tuned.

12-16-2016 05:53 AM #6 iAmAttila (Veteran Member)

1) First of all, you need to bid the highest, to get the HQ traffic. If you bid low, you will get shit traffic left there by us, who know what we are doing.

2) You need to spend at least offer payout x2 per creative to be able to get enough statistically significant data.

12-21-2016 01:45 PM #7 jasona (Member)

Quote Originally Posted by iAmAttila View Post
1) First of all, you need to bid the highest, to get the HQ traffic. If you bid low, you will get shit traffic left there by us, who know what we are doing.

2) You need to spend at least offer payout x2 per creative to be able to get enough statistically significant data.
Does bidding high alter the spend of "offer payout x2 per creative" ? or do we need to follow a rule of thumb of at least x amount of clicks/conversions before the data is significant.

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