Home > Technical & Creative Skills > Tracking Campaigns

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How would you recommant me to track my native ads campaigns ? (6)

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Hi all

I am buying traffic on Taboola and Outbrain only and promoting offers on my own landing pages (lead generation)
Right now I am tracking conversion only with conversion pixel provided by Taboola and optimizing ad creative manually after checking conversion rate, CTR and CPL

What is the best tracking tool to use in my case ? the path is advertorial > landing page

I want to have in real time:

number of impressions
numbers of clicks
CTR
conversion rate
Cost per lead
and more details about my patch: x visitors read the advertorial / x visitors click to the landing page / x visitors fill my form

and ability to see in real time wich combination of publisher/image/text give me the best ROI both on Taboola and Outbrain in the same interface

Thanks in advance for your help

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Most of what you ask can be provided by all the trackers.

For native specific functionality, you may want to check out our RapidAdBuilder

http://prosper.tracking202.com/blog/...-automatically

I have a video of it being used but I'm mobile and don't have the link handy.


It's still beta and being actively worked on and improved. But it will soon give you the ability to see which combination of publisher/image/text and other factors lead to the best roi in real time.

After that we will be launching auto optimization (cutting bad/bot filled placements, bid adjustments etc). Our plan is to have this based of machine learning so you don't have to spend time writing complex rules.

RapidAdBuilder is being built as open as possible, so that means you are not required to use Prosper202 as your tracker. You can use any of the major ones too and get a majority of the functionality. But the main focus during beta is to get it fully working well with Prosper202 Marketing Cloud first.

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You can try Funnel Flux. It can handle high volumes and funnel creation is very easy with the visual diagrams. Also the drill-down capabilities are amazing and stats are in real time.

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Mr.Baffoe is right, pretty much any popular tracker can do what you listed.

You need to decide whether you want a hosted or self hosted version. In case of hosted ones, I'd recommend Voluum, but there is also thrive and Adsbridge. For self hosted, I'd go with funnelflux, but you can also use thrive self hosted, cpvlab or prosper202.

It's hard to recommend a tracker, since everyone has personal preferences, but all that I mentioned are considered solid.

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Just a quick note that Prosper202 is no longer self hosted.

But yes all the trackers mentioned will get the job done.

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Ah, so you're now a cloud solution too, didn't know that. Thanks for pointing that out

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