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No Convertion after 600 Clicks (43)

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Hello,

I have started a campaign yesterday. I got 2% Banner CTR. 600 Clicks and Not a single conversion. I have created 5 banners.

Vertical: Mobile App Install
Traffic Source: TapIt
Aff Network: Avazu
Tracking: Voluum
Offer: TaskBucks
Cost: $19
Rev: 0
Loss: -$19

This is my first campaign. I have direct linked to playstore. What is wrong with this campaign. How long it will take to reflect the conversions. I can provide any detail you need for analysis. Thank You.

I Want to know which kind of offers works best on which kind of traffic source. Like people say that, Gaming offers works best on facebook. Likewise, which traffic works best for app installs and so on.

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If you haven't seen any conversions come in yet, they probably won't.

Running display traffic can be tough if you are a newbie, consider starting with pop traffic to get an idea of how to run a campaign. It will be a less expensive way to learn.

Ultimately, I can tell by the type of questions you are asking that you need to spend some time and really read through all of the threads on this forum. Doing that will get you up to speed on many of the questions you have an help you understand how to approach things.



Andrew

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2% banner CTR doesn't sound bad at all! Some questions:

-What's the offer payout?

-What type of app is it?

-What do your banners look like?

-How many angles have you tested?

-How much are you bidding?

-Which geo are you targeting?


App install offers can be promoted on mDSPs (such as Avazu), Facebook, and pop. So you're certainly running on the correct traffic type.

Let's examine your campaign in greater detail once you've provided the info requested above.



Amy

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Hello Mrpayne,
Iam also thinking of chaging my traffic source to poptraffic and facebook for test purposes. I will follow your advice. Thank you for your valuable advice and spending time.

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19$ spend is too low to make any meaningful conclusions. That being said if you got not a single conversion out of 600 (unique?) clicks on display traffic (not pop) then the probability of this campaign ever becoming a first class champion is close to zero. I would spend another 20$ and if there is no conversions then I would

1) Analyze data and see what happened. CTR, bounce rates, countries the clicks came from, IP address from clicks, etc. You'll definitely learn something out of this. Its 40$ spend to LEARN
2) Move on to another campaign and keep on testing. Never give up.

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Hello Amy,

-What's the offer payout?
Its $0.26

-What type of app is it?
Its a earn money kind of offer. The theme of the offer is that you can earn free mobile recharge by installing apps and some other tasks.

-What do your banners look like?
Sent PM

-How many angles have you tested?
All the 5 banners are different angles.

-How much are you bidding?
$0.20 on TapIt/Phunware

-Which geo are you targeting?
India. Allowed only in India.

I read lot of your replies and threads on this forum. You are really helping a lot for a newbies like me. Thank you for kindness towards us.

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Hello cbrughmans,

Yes sir. 19$ spend is too low to make any meaningful conclusions. but the problem is that there is no single conversion even after 490 Uniques. I checked the IP's data in Voluum. It is showing almost 450 different IP addresses and covering all the states in India. I doubt that there is some flaw in conversion tracking or am i making any mistake in setting up all this tracking, traffic source and affiliate network. It may be a newbie kind of doubt.

Iam ready to spend $3000 in this business. Do or Die. Thanks for your advice

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Is it a top converting offer on the network?

Ask your AM how many installs this offer got yesterday across the entire network, that should give you an indication if it's any good and worth pursuing.

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Thats good advice. And always ask your AM what the recommended traffic sources are and what the best performing banner/lander is that you could use.

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Hello Mindfume,

Yes it is top converting offer on the network. Actually it is one of the offers she recommended. I asked AM regarding this issue on skype. She said "ah i see
it's more than 500 clicks, yes
from other pubs data, it does convert, so you can try with more or change with the banners which i gave you".

Now i sent her a message to tell how many installs this offer got yesterday across the entire network. Awaiting Reply. Update here when i get a reply. Thank You very much mindfume for the advice.

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Yes Sir. I will enquire now.

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You're welcome! Just doing my job as moderator - thanks for noticing!

PM received - thanks! I'll try not to give away your offer while still provide good feedback.

For a low-payout offer like yours, $19 and 600 clicks without a single conversion does look pretty bad.

India is a geo that continues to elude me. I've only managed to make a few carrier-billing offers work there.

The offer looks pretty attractive to me. And your banners, in spite of not being ideal (although great for a first attempt for sure!), still got 2% average CTR, which indicates that people are interested. (I'm assuming the click are not all accidental clicks or bot clicks.)

As a start, I would suggest that you improve your banners in a MAJOR way. Here are some suggestions:

-WAY too much text on your banners! You'll need to cut 3/4 of the text, and use a much bigger font. Nobody is going to read a bunch of small text on an ad! You'd be lucky if they'd spend half a second looking at it, so if they don't get what the ad is saying within that fraction of a second, you've lost them.

-Related to having less text: Short headlines would be ideal. Also try splitting the headline into 2 frames, and also test having the headline in one frame and a CTA in the second frame. The animation will help to draw attention to your ad. I show how to do very simple animation in this vid:

http://stmforum.com/forum/showthread...mplete-Newbies

-Headline suggestions:

"Cut down your bill phone...by doing fun stuff!"

"Do fun stuff and make money!"

"Looking for fun part-time work?"

"Make easy cash doing what you love!"

Try to come up with more angles and headlines, and KEEP THEM SHORT AND SWEET! And as mentioned above, put them in a big font. If you split up some of them over 2 frames, you'll only have a few words in each frame - so make them big and noticeable.


Even if the offer doesn't end up converting, this would be a fantastic learning opportunity, and at a low cost. Knowing how to brainstorm angles and write headlines and make good banners is a valuable skill, and having lots of practice is the only way to get there.



Amy

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Not trying to persuade you to run pops but I've noticed this offer and similar running on pops, so if you have access to AdPlexity, I would spy on this offer.

A quick way to research app offers on AdPlexity is to take the Google playstore URL:
https://play.google.com/store/apps/d...askbucks&hl=en

Grab this part: "com.taskbucks.taskbucks"

Go to the Advertiser tab, insert the link and select All Links in the dropdown. Should pull up some banner/lander data for you to use on either pops or mobile display.

If you decide to test pop traffic, I would start with Zeropark or PopAds. For ZP, target only Android > Phones set your bid to like .0003 or .0004, set a budget to $5, it's going to blow through it pretty quickly and may go over it. The high volume placements will eat up the majority of that budget. Once you've identified those high volume placements, pause them and then up your budget and run another round of traffic to the campaign.

If you test on PopAds, set your initial bid to whatever the average is for the initial test. Then later you can increase it once you've verified you are getting atleast some conversions.

That will give you some baseline data of which lander is working and if the offer is converting still, I know that it was a little while back.

You could use pop traffic to confirm you have a good lander and then continue testing on your mDSP source if you want.

Note* these tips are applicable to my experience with running in IN. Do not use the same approach for other geos.



Andrew

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Wow Andrew amazing advice as always!

I've never run that particular app, but since you have: did you actually port over your best landers to mDSPs after testing on pop? If so, how was the performance there?


Amy

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Hello Amy,
Iam from India. So i feel that i can understand Indians than any other country. I cant think like Indonesian about Indonesian offers. That is why i chose Indian geo. I will try my luck in India first. I will move to other geo if cant get profitable even after trying all kind of sources.

Iam using lot of text in banners to explain the offer. I forgot to mention that iam not using any landers. Iam just direct linking to the offer.

Thanks a lot for changing my mind towards writing headlines. I will make new banners with those headlines and some more banners with a lander.

I watched that video sir. It is really helpful. I made some other banners with the help of that video. Iam practicing to brainstorm angles and write headlines. Started reading a book "cashvertising" which was recommended on this forum.

Thank You Sir for detailed analysis.

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Glad to hear you're taking action and getting pratice! Cashvertising is a must-read book. You're on the right track! Looking forward to seeing some new banners soon!


Amy

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I did not port this particular offer over to mDSPs but based on other experience with app offers I've atleast made them to convert after porting to mDSPs - I hadn't been able to make anything really profitable though. Being transparent, I never got far when testing new banners and new landers for a new offer on mDSP.

My best luck for mDSP was when testing just direct linked from banner to offer for testing apps. If I can get some conversions coming in by direct linking then I will test the app more. Otherwise I move on.

I've had alot of success with IN offers on pop but my experience with mDSPs is limited so I can't share much in that regard. I've always found that I can validate an app offer for a cheaper budget by testing it on pop first with testing by direct linking to the offer on mDSP a second, slightly more expensive option.

I think the biggest problem the OP needs to identify, is if the network he's running the offer through just isn't converting for him. Test several networks and find which one converts. I've tested 10 networks all having the same offer and the results varied from literally -100% ROI up to 50% ROI depending on the network.. some networks never converted even once for me while others converted like popcorn at the theatre.



Andrew

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I have access to adplexity. I have subscription upto 26.12.2016. Actually i didn't like their service. It may be useful for others. My problem is that, all the banners are showing the offer logo. All the popup are showing google play page. Whats the use of this. But what i like about adplexity is that you can be able to know how many days particular app or offer running. So that we can identify converting offers. I found that whatrunswhere is better than adplexity in the case of banner ads.

I will definitely run pop traffic now. But i need to confirm whether the conversions are published or not. I will test other affiliate networks as you said but how can i leave it like that. We are doing the hard work and spending our hard earned money but conversions are hidden. I cant digest this.

Thank You very much Sir. Your experience will be helpful for me in this journey.

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What do you mean by "conversions are hidden"?



Amy

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He means that he tested the offer himself to see if it would register a conversion and it did not register.

We discussed this via PM, which is why I suggested to test other networks.



Andrew

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As explained by Mrpayne sir, i tested it on my frnd mobile. But the conversion is not registered. I sent PM to you also. You might not have observed it. Thank You

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My AM replied today like thís "did you test this app with your tracking link? if you download with your tracking link, should be one converison. and for entire, there are almost 1000-2000/day converisons".

I told her that I have tested conversion but it was also not registered. I asked her check where the problem is.. She replied " checking". Didn't get any reply till now.

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One more thing to consider - did those clicks come from a few placements or a lot of different placements?

If they came from a few placements, there's a good chance they were bot clicks. If you were reasonably sure that the offer is legit, I'd recommend cutting all placements that have spent more than $0.60 and re-run, see if you get any conversions after $10 spend or so.

If the clicks were evenly spread amongst 10 or more placements, though, the odds would be that the offer's terrible.

The fact that it didn't register a conversion when you tested it is a very bad sign, though.

In this case I'd recommend dropping it, and move on to another one. (Or, as suggested, try it on another network). But do bear in mind the possibility of bot clicks for future offers.

You'll need to test quite a few offers, even promising-looking ones, to get a good campaign running, so don't worry - just move on to either the same offer on a different network, or a different offer.

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Hello caurmen,

Clicks came from 5 placements but 95% of the clicks came from only 2 placements.

The problem with this campaign is that it didn't register a conversion. That's why i am reluctant to run this offer anymore. I launch a new campaign. I will update once i get results.

Can u pls recommend some trustworthy and newbie friendly affiliate networks which has good number of mobile offers??

Thank You Very Much for giving us this great platform. I have hope to make it a success just because of STM.

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Avazu is a good network but a little difficult to work with at times. AppFlood has lots of offers, YeahMobi, Tapgerine, Mundo, ClickDealer, F5, lots of networks just pick a few and sign up.




Andrew

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Some tips on how to get approved by aff networks, as well as mention of networks that are newbie-friendly:

http://stmforum.com/forum/showthread...-First-Network

Hope this helps!



Amy

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Andrew has already informed us that the offer DOES convert! So it's not an unproven offer.

To find success on display with an offer like this one that will require pre-selling, you'll need to test a lot of angles to see what works.

You'll also need lots of practice on how to make your banners sell for you.

Another approach: There are offers that don't need pre-selling, that you can try using generic banners with. But if you choose this route, I would recommend testing lots of offers on pop traffic first, by direct-linking (no landers), and only scaling the most promising offers to mDSP. Set a low bid and run 10x payout just to see if the offer would even convert on display traffic, and go from there. There's an explanation on what "generic banners" are in this post:

http://stmforum.com/forum/showthread...isplay-Traffic



Amy

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Hi Andrew,

Ok Sir. Thank You. I have tapgerine account only. Signed up to all these networks. Awaiting reply.

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Definitely sign up for more.
When I was testing Tapgerine, I found that almost all their offers were rebrokered, and some of them not once, not twice, but three times...

Haven't used them in a while so maybe things changed/improved in the meantime.

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I don't think they have changed. All are crappy offers which are redirecting to other offers. Iam just having 2 network accounts both are having some problem.

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Gosh darn it! It is exactly because of what you said (you explained it perfectly thank you). I've fallen into this trap numerous times, and STILL forget sometimes. Many apologies about that!

I've tried the link again, and this time it sent me to an app called "Crazy Cats". It must be because my playstore account is for Canada, and your app is not available here.

If you REALLY want to verify your tracking and postback setup, and your AM isn't helping you to trigger a manual conversion: Ask your AM to recommend a low payout offer (<$0.50 if possible) that converts well with direct-linking, verify yourself that the affiliate link does reach the correct offer, then set up a camp to send $10's worth of the traffic to the offer. Chances are you'll get at least one conversion that will let you see if tracking and postback are working.

If you're not sure what types of offers will convert with direct-linking: Try 1-click carrier-billing offers from TH/ID, that are in the mobile content / entertainment vertical, such as video subscriptions or mobile gaming subscriptions. Those will typically convert when direct-linked. You're not needing to make profits so there's no need to test landing pages. You just need ONE conversion to verify your setup.



Amy

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OK sir. Actually I wanted to change my vertical to mobile subscription offers from India because app install offers are getting paused in a week. Iam very late in creating a campaign. i take almost 3 days to finish banners and landers due to my full time job and a son. Which traffic source do u recommend for these kind of offers?

Can you post some threads related to mobile subscription offers & mobile gaming subscriptions to gain some knowledge.

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I'm afraid I don't run heavily in India. I find that offers for this geo are hit-and-miss - I had to test a lot of offers to find one that works moderately well. If you're wanting to verify your tracking setup with a first conversion, I would highly recommend TH/ID offers that have low payouts that your AM tells you are converting well. You'd be a lot more likely to get your first conversion in these geos.

But of course the choice is up to you. I'll do my best to help either way.



Amy

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It JUST occurred to me that we're making this a lot more complicated than it needs to be!

You're located in India, correct? Why not just send your campaign link to a local friend and ask them to download that app?

I was stuck in the mentality of "what can I do to help?" that I overlooked this simple solution.

We just need ONE conversion to verify your tracking and postback setup.



Amy

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Thanks for the quick reply sir. I will promote TH/ID offer as per your recommendation. I trust you more than any one.

Which traffic source do u recommend. Banners or Pops??

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Haha looks like we replied at the same time.

Like I said, I'd recommend asking a local friend to trigger the conversion instead.

But if you're going to try 1-click offers for TH/ID, then try direct-linking on pop. PopAds has great traffic for both geos.



Amy

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There are lot of mobile video subscription offers in India. As you are asking me to test this for ONE conversion, i can test this on my mobile itself. I have "Idea" Sim card. There are lot of offers for "IDEA" carrier on avazu. I will subscribe to one such offer and test it. Is it ok sir?

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Yes you can try testing yourself! But have you ever used your phone to log into the affiliate network? I'm not tech-saavy, but I think some affiliate networks will keep track of your IP to prevent you from signing up to offers via your own links. That was why I suggested asking a friend to do it.

Either way (you or friend), DO alert your AM ahead of time, so they won't think you're trying to create fraudulent leads.



Amy

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I have logged into affiliate network from my mobile. But my ip is dynamic not a static one. Ok. I will ask my friend for this. I have one small doubt sir. What traffic source do i need to select while creating campaign in Voluum? Iam not using any traffic source right? Just sending link to my friend via email.

Can i subscribe to the offer with my affiliate link without using Voluum link for testing purpose?

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It would be best to use your voluum campaign link instead of just testing your affiliate link, because then you can verify the entire tracking system.

If you just test the affiliate link, you won't be able to test the postback - because no clickid will be generated.

And yes - you can set the traffic source to anything.

Good luck! Keeping my fingers crossed for you...



Amy

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Thank You very much Sir for quick replies. I hope i can see a conversion ASAP.

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Hello Sir, Finally i got a conversion on avazu. I tested this on my friend mobile. It is a mobile video subscription offer. Earlier i tried the same thing with app install offers, but none worked.

There is a twist in the tale. I cant find this conversion on Voluum. I can see 12 visits to campaign link but the conversion is not reported. Just now i found some error log in Voluum. Here it is:

2017-01-16T19:24:36.941

Invalid campaign url

Can't extract campaign id from request

http://pdyqv.voluumtrk.com/f209b9c8-...a50b3418?site=[site]&channel=[channel]&carrier=[carrier]&os=[platform]&osv=[version]&brand=[phone_brand]&model=[phone_model]&creative=[creative]&adsize=[adsize]&environment=[environment]&cid=[transaction_id]

Voluum Campaign URL:

http://pdyqv.voluumtrk.com/f209b9c8-...a50b3418?site=[site]&channel=[channel]&carrier=[carrier]&os=[platform]&osv=[version]&brand=[phone_brand]&model=[phone_model]&creative=[creative]&adsize=[adsize]&environment=[environment]&cid=[transaction_id]

My postback Url:

http://pdyqv.voluumtrk.com/postback?cid=[dv1]&p=[conversion revenue]

Pls help me to resolve this issue. Thank You so much Amy Sir.

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Could you please also paste your offer link - the one you put into Voluum? Along with all the tokens at the end please.

I was just looking at an offer link you gave in an earlier post:

http://www.apxadtracking.net/iclk/redirect.php?apxcode=432143&id=KNe0eNJHgTuwD3jumN4 ueTeXD3xMgT2QKT2u&dv1={campaign.id}&dv2={var1}&dv3 ={var8}&dv4={var7}&dv5={clickid}

If your current offer has the same link format, then "Can't extract campaign id from request" probably means "dv1={campaign.id}" is not working for some reason. And if this is true, then all the tokens after it are probably not being executed either, including dv5={clickid}. This would explain why the postback is not working - because no clickid is being generated.

I would like to check the list of tracking tokens in the avazu account interface and the explanations for each token, but because I haven't run with Avazu for so long I no longer have an active account. I seem to remember that some aff network platforms don't allow the first tracking token - in this case "dv1" - to be a variable (i.e you can only pass static values but not variable values).

Instead of:

&dv1={campaign.id}&dv2={var1}&dv3={var8}&dv4={var7 }&dv5={clickid}

Could you please replace with just:

&dv5={clickid}

And then try to trigger a conversion. If you're planning to ask the same friend who triggered the last conversion to help you again, you should use another offer for the test, as they probably won't be able to convert twice on the same offer.


Let's try this first. If it works, you can add back some of the other tokens. I want us to get SOMETHING working first.




Amy

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