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Testing multiple landers (3)

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Hi All

When testing multiple landers for 1 offer am I right in saying that a separate campaign should be setup per lander for the offer being promoted?

I am using Voluum and when you set campaigns up it does give you the option to add multiple links to landers for 1 campaign - presumably the tracker balances the traffic over the 3 landers but is this ideal in terms of testing and would this be good practice compared to setting a campaign per lander?

I can see that Voluum gives you the ability to view statistics per lander in the 'Landers' page even if you do link 3 landers per 1 campaign.

Thanks

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Add all related landers you want to split test for the campaign into 1 campaign.

Then once you click on "Report" and then go to "Landers" tab in the campaign you will see the reports only for this campaign.

If you would click straight to "Landers" outside of the campaign report then you would see stats for the Landers across all campaigns.

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Yup, as Erik mentioned already, put all landers into 1 campaign.

Whenever you want to split test something, you need to have all the tested variables in the same campaign and give it even distribution of traffic. That's the idea of a proper split test, the conditions have to be the same for all options you are testing and you just let the tracker rotate them evenly. It's the same whether you are testing offers, LPs or banners.

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