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How to find winning products for your Shopify/Woocommerce Store (22)


12-10-2016 04:44 PM #1 iAmAttila (Veteran Member)
How to find winning products for your Shopify/Woocommerce Store

Ecommerce 101 - How to find winning products for your Shopify/Woocommerce Store

Are you interested in getting into ecom but don't have an idea where to start? You are going to love this, because I am going to share a premium method with you for free that we use with my team to find products that sell.


This method is going to cost you nothing more than time, and some creative energy. It will also work best if you already have a niche you are passionate about, or one that you would really like to get into. For me, this is quad copters and that is what I am going to use in this guide today as a keyword niche reference.

Okay first things first, you need to open your browser and type in www.google.com

At the google search page you will want to type in the following syntax: site:myshopify.com "keyword"

so for me, it will be site:myshopify.com "quadcopter"

The results are going to bring up a lot of Shopify sites, the next thing we'll want to do is click to visit them all. CMD+CLICK or CTRL+CLICK works best to open them in new windows/tabs.

Then on each site, we want to find the best selling product. Many shopify owners hide this function so their competitors can't see what the best selling products are, but there's a cool 'hack' if you will to find out.

For this to work you must go to the main product display page that shows multiple products, then in the top URL you want to append the following code: ?sort_by=best-selling

And that's it, if they didn't disable this, simply hid it on their theme, you will find the best selling products.

Next, you should make a list of the top 5 products, write down their name and price on site, and save their main images. Chances are they are using images from the wholesaler/factory (the drop shipper), you can go to images.google.com and search using image to uncover the product on aliexpress. After you located the product, take note on what their price is for product + shipping (if any). Now note these down in your document.

You then take the listed price the shopify store is selling the item for, and minus the product cost + shipping to determine the margin.

When you have the margin, you know if there's a chance for profit here or not. I prefer to find products that have at least 2x the product cost in margin. Say you find a product for $10 on ali express, and they sell it for $29.95 on a shopify store. That means that you have $10 for product $10 for marketing cost (think facebook ads), and $10 potential profit (of course there's minor expenses in that, but it's a good general rule we like to follow)

Have fun finding cool products to sell and make some money!


12-10-2016 04:59 PM #2 vortex (Senior Moderator)

More amazing tips from iamattila! Bookmarked.


Amy


12-13-2016 02:30 PM #3 clickspark (Member)

How would you set up drop shipping with Alibaba or Aliexpress?


12-13-2016 03:00 PM #4 iAmAttila (Veteran Member)

Quote Originally Posted by clickspark View Post
How would you set up drop shipping with Alibaba or Aliexpress?
You make a store, each day you dump the orders into an excel, you send it to the chinese supplier, they fullfill it and send you an update when done with tracking info, you paste this tracking # for each person in, and press fullfilled/shipped.

That is how in a nutshell.


12-13-2016 11:45 PM #5 clickspark (Member)

Do people ever complain about shipping time and that the postage is from China?


12-14-2016 11:13 AM #6 adcessity (Member)

You can mention that the products come from an international warehouse and inform them that it may take up 3 to 5 weeks to receive.


12-14-2016 11:33 AM #7 jebuskrust (Member)

Just ensure you make it clear on your website that shipping WILL take that long. Put that on the front page and also on the checkout page. This way there will be no surprises, and you will continue keeping you customers happy.

There are solutions within the Shopify store which automatically connects AliExpress with your Shopify store.

Not sure if I can name drop here, but just google it and you will find it.


/Andrei


12-14-2016 01:55 PM #8 andymin (Member)

expressfy?


12-14-2016 02:07 PM #9 ploppythejailer (Member)

Quote Originally Posted by andymin View Post
expressfy?
Oberlo


12-14-2016 02:27 PM #10 jebuskrust (Member)

Oberlo is the one I had in mind as well. It seems everyone is using it with great success.


12-17-2016 12:35 AM #11 clickspark (Member)

How would you usually get good images of the product?


12-17-2016 06:21 AM #12 iAmAttila (Veteran Member)

Quote Originally Posted by clickspark View Post
How would you usually get good images of the product?
You import them from ali using oberlo or similar app.


12-22-2016 12:34 PM #13 sushiparlour (Member)

Quote Originally Posted by iAmAttila View Post
You import them from ali using oberlo or similar app.
The image quality seems a bit low though no?


01-18-2017 11:12 AM #14 spilpro (Member)

Thanks.

Q: when you do know your niche is good! - But, can you advise how to pick a good niche, hot, trendy...

Thanks.


01-18-2017 12:45 PM #15 pain2k (Veteran Member)

Any niche where you have people passionate about it. Survival/Doomsday Prep, Yoga/Meditation etc. Tons of different ones to choose from. You only need one winning product to do 7 figures. The item must have a high perceived value. Jewelry is at the top of the list of items that carry a high perceived value.


01-18-2017 02:33 PM #16 evy123 (AMC Alumnus)

This thread is great!

I have a few questions:

1. what would be the advantages of building a shop through Shopify?
2. How do you usually promtoe your shop? through FB only or are there any other good traffic sources suitable for that?
3. Would this model also work if you have a product of your own?

Thanks!


01-18-2017 03:12 PM #17 pain2k (Veteran Member)

FB, PPC, Native all work fine. Don't think of it as building a shop, build a long-term brand instead. Things are simple on Shopify which is why it's preferred but you could use your own hosted solution of woocommerce, prestashop or Magento etc which comes with headaches of security and so on. Bigcommerce from Interspire, Volusion are other solutions which are good too. The only thing I hate about Shopify, is the upsell of plugins continuously to get stuff done. Costs add up in that regard.

This will definitely work great if you own your own product. Check this for a good example of a great business on shopify. This is co-owned by Ezra Firestone who is one of the big players in ecom marketing -> Boom By Cindy Joseph


01-18-2017 04:04 PM #18 evy123 (AMC Alumnus)

Solid reply, thanks a lot!

Quote Originally Posted by pain2k View Post
FB, PPC, Native all work fine. Don't think of it as building a shop, build a long-term brand instead.

What exactly do you mean by building a brand? can you elaborate some more on this?


01-19-2017 12:04 PM #19 pain2k (Veteran Member)

It's normally recommended to start with a general store where you test products. Then go with a niche brand after you have winning products in a store. So if I found out Firefighters were converting me on X products, I'll go niche to a brand that caters to those. Firefighter-themed design and language on the shop and so on.

To address a post above - Don't bother with Oberlo, use ShopifiedApp. They had a lifetime deal but it's ended now. Anyway it allows you to import from more places than Oberlo.


03-04-2017 11:51 AM #20 kmchong (Member)

Quote Originally Posted by pain2k View Post
It's normally recommended to start with a general store where you test products. Then go with a niche brand after you have winning products in a store. So if I found out Firefighters were converting me on X products, I'll go niche to a brand that caters to those. Firefighter-themed design and language on the shop and so on.

To address a post above - Don't bother with Oberlo, use ShopifiedApp. They had a lifetime deal but it's ended now. Anyway it allows you to import from more places than Oberlo.
Thanks for the info, pain2K.
However, look like the http://shopifiedapp.com had expired


03-04-2017 03:44 PM #21 datle888 (Member)

Quote Originally Posted by kmchong View Post
Thanks for the info, pain2K.
However, look like the http://shopifiedapp.com had expired
http://www.getshopifiedapp.com/


04-16-2017 04:16 AM #22 tianyah2 (Member)

really awesome and useful idea you've shared here, thank you so much. I am thinking to build up a SP store but did not want to touch the produce/stock part, I have a question, can I just pass(transfer) automatically the payment I get in my SP store to aliexpress seller store, by some kind of app or setting? Does Oberlo solve this issue?


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