Hacking The Facebook Conversion Pixel for Better Optimization and Increased ROI
Let’s say you are running a campaign, diet, skin, lead gen, app installs, pin submits, eCommerce, whatever; and you want to optimize for people who came to your landing page, and then clicked a link on the lander that leads to the offer.
Wouldn’t it be great if you could optimize based on everyone who actually clicked (thus is more likely to convert) vs everyone who just visited the page, many of whom then bounced from there?
There’s a way, and it’s done by using a little javascript and assigning custom functionalities to your links/buttons.
Step #1 – Grab the Facebook Pixel Code from the Ad Manager front end. If you don’t know how to do that, read this guide from FB.
Continue reading the article at http://iamattila.com/media-buying-10...our-lander.php
WOW! Thanks
Any idea how to do it, on my dirty page?
I have a safe page, with the content view pixel installed, and I iframe that page on my dirty page.
How can I make that script work that if someone clicks on the dirty page I get the conversion pixel fire?
Thank you for this guide. Would you still go through with this on a 75% CTR from the landing page, given than 3 out of 4 visitors anyway get to the offer?
[Duplicated from blog comment to open up the discussion here]
Isn't this risky when running diet/skin or another BH offer? Because that JS is going to report your lander URL..
What about an alternative where there's an intermediary between the lander and the offer that just fires the JS AddToCart event before redirecting to the offer?
I've been looking for this. You're a goat dude.
Been using this, and it's GOLD
my conversion rates went up as much as 100%