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Voluum Quesiton - What is the difference between Broadband, Cable, etc (13)

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Hi,
I'm running Mobile Traffic from the USA (Google Adwords) to a landing page through Voluum and I've notice that when I segment down to 'connection type', I'm finding that
* Broadband is getting a CPV less than 10% that of 'Mobile' and 'Cable'.
* Broad band is getting a CPV of about 20% that of 'XDSL'

NB: The landing page is optimized for mobile traffic.

My questions are
[1] What is the difference between 'Broadband' and 'Cable', 'Xdsl' and 'Mobile' according to Voluum?
[2] Any ideas of why my landing page is not converting on 'Broadband' traffic?


Thanks in advance !

Suneel

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I'm not 100% sure how Voluum handles this, would be nice if they could comment here, but technically "broadband" is just a term to describe "fast" internet so to speak - people started to use it to distinguish between the old dialup and the new wide bandwith types of connections. So both Cable and xDSL are actually broadband connections. My guess would be, that Voluum marks those connections, that it can't detect to be either dsl or cable, as broadband by default ... or something like that.

I'm not sure about one thing - did you really mean to say that CPV is lover? Like the cost of the traffic? Cause later on you are asking about worse conversions, which would indicate you were actually interested in EPV, so how much you make per click.

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This is a great question for someone from Voluum, so we got 100% right interpretation.

But basically "Mobile" is carrier traffic, the others falls under "wifi". Even there is also a "Wireless" category, but I believe its not detected correctly.
Regarding CPV, Mobile will be always the most expensive following by others.

Anyway this is nothing much to worry about, you cannot anyway optimise by these categories on traffic sources, you can keep eye on them, but focus on different variables for optimising your campaigns.

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Guys,
Thanks for the feedback. And yes it is a little hard to understand how Voluum categorizes the traffic (since they somehow have a category called 'braodband' while also having a cateogry called cable and xdsl .. and each is seperate).

matuloo - sorry I meant EPV (i.e. earning per view from what Voluum says is broadband is actually very low compared to everything else).

erikgyepes - I'm worried about it because the voluum categorized 'broadband' traffic is nearly 50% of my traffic - and it is earning a Earning Per View of less than 10% of the other traffic sources. So really trying to figure out what is happening.

Does anyone from the USA recognize these ISP's below (they are the ones listed under 'broadband')

Digital Ocean inc.
Linode Llc
EGIHosting
Abovenet Communications inc
Mci Communications Services inc. Dba Verizon Business
Total Server Solutions L.L.C.
Qwest Communications Company Llc
Hurricane Electric inc.
XO Communications
Power Up Hosting inc.
Frontier Communications of America inc.
Choopa Llc

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PS: does Voluum have a help desk I can call?

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I have had success with their customer support in the past. Just send them a message and they will respond within 24 hrs.

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Yup, send them a message through the support console, they reply fast.

As for the difference in EPV - not sure what kind of offers you run, but different offers require different types of traffic and the EPV will vary based on that.

For example : for PIN submit offers, you definitely need Carrier traffic. For large app installs, wifi does better etc ...

Some of the ISPs you listed are hosting companies, looks like that traffic could be some sort of bots/spytools that are utilizing their servers, but google is pretty good at filtering bots - are you billed for all clicks? Compare the amount of clicks you are billed for and that you see in Voluum for the same time frame, is there any difference?

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Hey,

I had the same question and emailed Voluum about what exactly they mean by each connection type. here is thier reply:

"Hi Evyatar,

Here are connection type definitions in Voluum:
Broadband -- A high speed connection, but we are unable to determine the exact type
Cable -- A high speed connection over a cable line
XDSL -- A high speed connection on DSL
Mobile -- A connection on a cellular network such as 3G/4G/LTE connections
T1 -- High speed t1 connection
T3 -- High speed t3 connection
OC3 -- oc3 high speed connection
OC12 -- oc12 high speed connection
Satellite -- High speed connection over a satellite
Wireless -- A large area wifi connection
For more information, please refer to our 'User Guide'."

Hope this helps in any way!

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Excellent man, so I was right by assuming broadband would be a term they use in case the exact type detection wasn't possible.

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evy123 - thanks for sending that - makes much more sense now

matuloo - It looks like I'm not billed for all the clicks I'm getting in Voluum.

Actually looks like about 50% of the 'broadband' traffic are actually bots from Google.

BUT also getting lots of 'visits' and 'clicks' from the following ISP's with no conversions.

Digital Ocean inc. -- 131 visits - 31 clicks
Linode Llc -- 118 visits - 18 clicks

Since I'm promoting a PPL offer (single opt in) using traffic from Google Adwords AND Google Search Network, I was wondering if
* These were actually bot inflating clicks from certain google searh networks
* There were actually proxy or vpn services for people outside my target countries (so they may sign up but I don't get a conversion since not in target countries).

Any thoughts on how to figure out which is which?

thanks in advance,

Suneel

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PS: Is there any way to get the IP rangers for ISP's in Voluum?

I'd want to try and block the following from getting clicks from Adwords.

Digital Ocean inc.
Linode Llc

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Hehe Matj no surprise here; you are usually right

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you should write an email to their support. they are decent in their response time and are very helpful...

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