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GOOD ROI ant then BAD ROI ? (6)

12-06-2016 08:58 PM #1 sc2alone (Member)
GOOD ROI ant then BAD ROI ?

Hello!
I need some help because i think im doing something in a wrong way.

I started my campaign in 2 different ad networks.

It took me about 4-5 days to do this:
1. I tested 5 offers. Took one with best roi.
2. I made a new campaign with only one offer and 5 LP's
3. I took 1 LP that was best.
4. I made 4 another LP's same kind but with different elements.
5. I saw a winner and i was happy.

So i made another new campaign with only one offer and only one LP.

1st day:
Traffic source #1: ROI 17%
Traffic source #2: ROI 191%

Great. I thought it was good results. Because it's like in guides! Optimization = win!
I made some analyze work with Traffic source#1.

2nd day:
Traffic source #1: ROI 77% ! (its nice when your work gives you some results!)
Traffic source #2: ROI -12% ! (whaaat ???)

So im a little upset now.
I want to ask - is it normal that some day you have +xxx ROI and another day -xx roi ?
Its like a poker? I must see the results on distance?

And i wonder what to do, if swap days. I mean 2nd day will become 1st day. And i'v had -12% roi on the winner offer and winner LP.

12-06-2016 09:00 PM #2 matuloo (Legendary Moderator)

There are several possible reason for this, but before we even try to find the reason, what was the volume per campaign per day? Traffic/conversions/revenue.

12-06-2016 09:23 PM #3 sc2alone (Member)

Day 1:
1st source: 11,235 - 12 conversions
2nd source: 5,131 - 15 conversions

Day 2:
1st source: 4,037 - 6 conversions (lack of traffic caused by cutting category which gave -roi before).
2nd source: 4,407 - 5 conversions

12-06-2016 09:33 PM #4 matuloo (Legendary Moderator)

Ok, as I expected, the problem can be related to low volume. We're talking just a bunch of conversions here - how much $ was it actually?

Day to day fluctuations are normal, especially with low volume. I think this campaign also ran on the weekend right? Working days can perform very differently too.

More volume, spread across a longer time frame will stabilize the results.

12-06-2016 09:42 PM #5 sc2alone (Member)

Thanks matuloo.
I'll try to look at the distance.
BTW can you please advise some traffic sources where i can use aggressive landings without cloak ?

12-06-2016 09:44 PM #6 matuloo (Legendary Moderator)

Originally Posted by sc2alone

Thanks matuloo.
I'll try to look at the distance.
BTW can you please advise some traffic sources where i can use aggressive landings without cloak ?

POPs sources are the most lenient. But if you push it too much, anyone will reject them. Running aggressive usually means you need to cloak indeed.

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