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300 Likes Is All It Takes For This Machine To Know You Better Than Your Partner (8)

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Crazy article about a psychologist who developed a method for Big Data to analyze facebook profilese and determine a psychoanalytical profile on each person.

It's written in German, but since Google Translate has become so much better, right-clicking -> ."translate to English" makes it read almost as if a native had written it.

"The psychologist Michal Kosinski has developed a method for analyzing human beings by means of their behavior on Facebook minutely. And helped Donald Trump win."
https://www.dasmagazin.ch/2016/12/03...ie-bombe-gibt/

"Kosinski and his team refine the models unceasingly. In 2012, Kosinski proves that it is possible to predict from an average of 68 Facebook-Likes a skin color (95% accuracy) whether it is homosexual (88% probability) whether it is a Democrat or Republican (85%). But it goes even further: Intelligence, religious affiliation, alcohol, cigarette and drug consumption can be calculated. Even if the parents of a person have remained together until their 21st year of age, the data are shown. How good a model is is shown by how well it can predict how a test person will answer certain questions. Kosinski continues as if in an intoxication: Soon his model can estimate a person better than an average work colleague by means of ten Facebook-Likes. 70 Likes are enough to surpass the friendliness of a friend, 150 of the parents, with 300 Likes, the machine can predict the behavior of a person more clearly than their partner. And with even more Likes can even surpass what people believe of themselves to know."


EDIT: Properly translated article here:
http://motherboard.vice.com/read/big...a-brexit-trump

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Holy shit what? I hope this never gets released to us affiliates, it would be too much

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It is already released.

It has been released for several years.

It is called lookalike audiences.

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And they work spookily well if you test them thoroughly and have a good seed list.

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Very very interesting!

Guess we're more predictable than we think we are.

Here's more info on lookalike audiences as mentioned by cmdeal:

https://www.facebook.com/business/he...ef=faq_content



Amy

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In a way, yes.

But what facebook's Lookalike audiences does is matches up users that are similar to your seed audience using
algorithms, based on a large amount of factors, whatever they may be.

What this psychologist has found, is a way to find out who individual people are, what they like, what their habits are, etc.
based on the likes they place on page/peoples pictures, etc. Which, if I'm not mistaken is public information.

Don't get me wrong, Lookalikes are epic, and definitely make our lives easier, but Lookalikes is more of a blunt tool, as opposed
to this "discovery" which would allow you to do extremely granular targeting on a mass scale, with the right tools.

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Agreed!

Thanks for the link - though I am quite familiar with Lookalikes

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Haha I figured as much! But the link is more for people that didn't know about lookalikes before. Thanks for starting this thread!


Amy

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