I'm in the process of setting up a new Pay Per Call campaign. The campaign will be running through Bing and Google. I'm trying to determine how best to track the conversions for the keywords I'm bidding on.
My tracker is CPV Lab. I've setup a LOT of more traditional campaigns to track through search, but PPC is a bit of a new animal from this regard.
Any thoughts or tips from the experts on here about how best to set this up so I can track everything?
Im not doing any PPC, but I remember a long ass PPC case study posted by iamattila some time ago, have you seen that? There might be some info in it for you : http://stmforum.com/forum/showthread...with-LiveLinks
Thanks for the pointer. I hadn't found that one yet, but I will certainly dig into the info on that thread. Thanks!
Adwords' platform is pretty self sufficient with call tracking. Use the google provided call forwarding number and you can track your calls & conversions at the keyword/ad level.
For Bing you can link Invoca's Ring Pool feature with CPV Lab or use callrail, reteaver, etc.