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Should I ever start a campaign without adplexity? (13)


11-29-2016 05:56 AM #1 brandonsharpe (Member)
Should I ever start a campaign without adplexity?

After reading these threads I can't imagine even attempting affiliate marketing without this. Doing so seems like bringing a knife to a battleship fight. If this was a video game adplexity would be OP

http://stmforum.com/forum/showthread...mate+adplexity
http://stmforum.com/forum/showthread...e-STM-Discount

I'm really confused why it isn't mentioned in the mobile cookbook. Why would I spend so much time split testing to find these variables when I can just jump right in knowing exactly what placements, OS, carriers, traffic sources, affiliate networks, offers, banners, landers, is best? Someone else has already done the work to find all that out. Would I be better off by spying, studying and then ripping working campaigns and better optimizing them using techniques and tools learned here? Or doing that then taking the campaign, hiring a translator and moving it somewhere else?


11-29-2016 06:01 AM #2 thuglife (Member)

You need to do everything you just mentioned, not one or the other.


11-29-2016 07:48 AM #3 gijsvipresponse (Senior Member)

Spying makes you lazy and doesn't trigger your creativity compared with just starting what you think will work. Test, optimize, adjust, re-test bla bla bla.
Besides that it could send you the wrong way, so you waste time copying crap from another.

Spying/copying could be really handy yes, but personally I don't do it, just doesn't give the joy compared to fixing an awesome ad yourself.


11-29-2016 07:55 AM #4 manu_adefy (Veteran Member)

Spying is best for angles and an overview of what works on average. It wouldn't give you all the traffic source secrets. I think spying is a must but you should not expect it to be a magic bullet.

Check to see what sort of angles are used for your type of offers, then try those along with some others you come up with that are somewhat inspired from existing ones.

One issue beginners have is trying to reinvent the wheel. You should build on top of what already works, and spying helps you do that.


11-29-2016 08:02 AM #5 cbrughmans (Member)

Agree with Manu. If you can afford a spy tool, then get one as it will give you a head start but that doesn't mean you don't have to do any work yourself. You'll still have to A/B test and optimize non-stop if you wanna make a campaign turn out big green numbers.


11-29-2016 11:28 AM #6 matuloo (Legendary Moderator)

I always look at spytools as inspiration, nothing more, nothing less.

As guys above me mentioned, there is no need to reinvent the wheel, but you can certainly make it better or in a different way.

Use spytools to get a baseline idea of what SHOULD work and try to make it better. Or figure out what makes that particular ads/LPs good and use it in your own creatives.

When copying stuff from a spytool, you never know who you copy - it could be another newbie who ripped the stuff god knows where, there is no guarantee that those creatives actually make money. Spytools grab EVERYTHING, not just the creatives that are profitable. On top of that, they don't know much about targeting ... it's always a blind pick.


11-29-2016 11:58 AM #7 webdev (Member)

[QUOTE=brandonsharpe;295989]
... when I can just jump right in knowing exactly what placements, OS, carriers, traffic sources, affiliate networks, offers, banners, landers, is best? QUOTE]

This is easier said than done.

I am "ALmost" willing to bet you will NOT find a xxx/day campaign by just going to adplexcity(Or any other syy tool for pop) and coping funnels.

It will come down to offer caps, exclusive offers, higher payouts, cheaper traffic, making every click count (back button etc), experience understanding traffic sources and most important traffic quality to name a few.


11-29-2016 12:08 PM #8 cmdeal (Veteran Member)

Adplexity is a competitive intelligence tool.

Knowing what your competition is doing is important in business.

But this does not guarantee success.

Just knowing what McDonald's is doing does not allow Jimmy John' Sandwich shop to suddenly become a $35 billion revenue company overnight. Competitive intelligence can certainly help inform Jimmy John's strategy, but by itself, it is not enough.


12-05-2016 05:59 PM #9 brandonsharpe (Member)

Awesome thank you guys. One more question could I get away with faster optimizing using less data by mixing Adplexity with Bayesian calculators?
https://www.peakconversion.com/2012/...al-calculator/
http://stmforum.com/forum/showthread...Data-Read-This

For example I see on Adplexity most people are running with Clickdealer on a sweepstakes offer. So then I test Clickdealer against F5Media for the same offer. After spending much less than I normally would without these tools I cut the traffic and then input the data into the calculator. Since I already have a good idea of what the outcome of the test would be from Adplexity, and then I have the Bayesian calculator giving me a more accurate result with less data could I test much faster and cheaper using less? Or would it be better recommended not to trust the tools so much and always go for larger sample sizes before making any decisions?


12-05-2016 06:11 PM #10 matuloo (Legendary Moderator)

I wouldn't recommend doing this. Adplexity or any other tools will just give you an idea about what is MOST LIKELY working. But it's still missing a lot of fine details that can make or break the campaign, so you need to make decisions based on your own data.


12-06-2016 11:51 AM #11 thuglife (Member)

Quote Originally Posted by brandonsharpe View Post
Awesome thank you guys. One more question could I get away with faster optimizing using less data by mixing Adplexity with Bayesian calculators?
https://www.peakconversion.com/2012/...al-calculator/
http://stmforum.com/forum/showthread...Data-Read-This

For example I see on Adplexity most people are running with Clickdealer on a sweepstakes offer. So then I test Clickdealer against F5Media for the same offer. After spending much less than I normally would without these tools I cut the traffic and then input the data into the calculator. Since I already have a good idea of what the outcome of the test would be from Adplexity, and then I have the Bayesian calculator giving me a more accurate result with less data could I test much faster and cheaper using less? Or would it be better recommended not to trust the tools so much and always go for larger sample sizes before making any decisions?
Nah, ignore all that Bayesian stuff, testing with statistical significance will just cost too much.

I made that mistake when I started.

Just split test one thing at any given time, eliminate as many variables as possible, get a feel for it and GO.


12-06-2016 01:29 PM #12 cpamatica (Senior Member)

It is all up to your experince. Sometimes funnels that already exists will work better than that one u will try to create. In case, if you do not have enough experince your own creation might not work at all in the end.

U could try to take what already exists and works well in the market and try to improve it in the way u see and feel it based on your own experience. Then try to add two these versions to your split test. In the end comparing your result you will see if your own version was better or worse.

But the main idea is more test u will make, more understanding of what works what doesn't u will get.

P.S. At the beginnig all your first attempt might be with negative ROI. My advice is to ask your affiliate manager if your traffic is good enough and try to explaine that u need higher payout to run more traffic for their offers.


12-06-2016 03:11 PM #13 matuloo (Legendary Moderator)

Quote Originally Posted by thuglife View Post
Nah, ignore all that Bayesian stuff, testing with statistical significance will just cost too much.

I made that mistake when I started.

Just split test one thing at any given time, eliminate as many variables as possible, get a feel for it and GO.
You should also mention that you run all aggressive cloaked stuff on sources like facebook ... which might make a difference and the advice given isn't universal.


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