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Tracking Multiple Offers From One Landing Page (17)

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Can anyone explain the best way to track multiple offers from a single landing page in AB

I have a camp running multiple offers off a single landing page, I need to be able to track which offers are clicked the most and then track the conversions for each one.

Do I need to set up multiple camps with one offer in each camp and then link to them from the single landing page to track the clicks and conversions for each, or is there another way of doing it ?

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I cant tell if you are using a tracker or not based on your post. The easiest way to set this up in a tracker like volume is one campaign. Within the campaign you can setup as many offers as you want that will rotate. In your reports you can see stats for each offer to find the winner.

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Hi I'm using Adsbridge for the tracking

Doing it this way though would remove the multiple offers from the landing page which is sort of what I want to test, to see which offers people pick rather than serving a random offer based on the rotation in Adsbridge rotator.

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Not 100% if Adsbridge has the same functionality, but in Voluum, when you setup a Lander, you can specify that it has example 3 offers on it. Then when setting up the campaign you will place the 3 offers on there (not in rotation). On your landing page, you would have something like /click/1 for offer 1, / click/2 for offer 2 etc. I'm sure adsbridge has something similar, so if anyone can chime in that would be great. Hope this helps.

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yeah I just found it I think it mentions "If your LP displays more than one offer, use the multi-offer CTA code or click URL with the number at the end being the offer №."

- thanks

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Yup, the numbers in the click url will take care of it.

A friendly note based on countless tests - whatever you place on the top will get certain % boost in clicks compared to what is below it. In some cases, #2 can still get more clicks than #1 for example, that's when #2 has really clickable title, but swap these two and the difference will be suddenly way bigger in favor of the new #1 - understand what I mean?

In case you want to get significant numbers, you need to rotate all the offers to give them a balanced exposure. An example : say you have 3 offers listed, one below the next like this :

1
2
3

in order to get significant numbers you also need to these variations :

3
2
1

and

3
1
2

and

2
1
3

etc ... until all variations happened. A simple randomize script should do that, just give it enough impressions.

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Thanks Matej I noticed this today from checking my affiliate side reports, the top offer clicks were significantly higher even though I had the better offers showing lower down the page, more testing needed

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Yup, its always the case. You will see the same effect from "left to the right" as well. You need to rotate the positions to get even distribution.

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It seems like these wonderful people got to you before I could!
I hope ou figured it out, and if not, just write me! If you have any technical questions, please write our support at support@Adsbridge.com
Good luck!
-Zach

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Thank you for the great info. But as a noob also I have started out with cpvlabs and they have a distribution allocation based on percent to rotate offers, fpr two for two offers to get even distribution they both would have 50% share. Does Voluum have that ability? Thanks.

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Every tracker can rotate offers, that's one of the very basic features of a tracker. Voluum does that too of course.

We are talking about something different here, like having multiple CTA buttons on a LP, each of them leading to a separate offer.

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This is gold! I wasn't even thinking this far ahead based on your Q. Matuloo is always thinking ahead of the game. That being said, also test suppressing some of the offers. like only showing 1 (top offer) and suppressing 2 & 3. Many many variations to play with. Hope your tests result in some green.

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First money making site I ever built was a so-called toplist : list of sites based on how much traffic they sent me, with a banner at the top. Very simple setup that worked wonders at some point. It taught me a way or two about positioning and the power of a catchy headline

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What about morning vs evening, weekend vs weekdays?
For example, does it make sense to say people in morning are more in a hurry (probably scheduled things/go to work etc), so "feed" them with shorter titles/text/offers, or maybe more "light content"?

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Its worth a test and easy to measure and setup. Run it until you get statistical significance and use your data to make optimization decisions. I have sites/camps that over the last 8 years get the most conversions on Mondays and Tuesdays, some camps see lift in conversions and volume on Saturdays, and to my surprise, some camps get better EPVs in the AM. It just depends on the vertical. When I started playing with pop/sweeps i used to daypart and kill all "sleep time" traffic which was a big mistake. A better choice is setting up 2 campaigns (daytime / nightime) at different bids. You might be surprised at your results.

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Yup, this is the answer. Give it enough rotation and analyze the results.

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Ya know...I feel like I'm in sync with folks around here.

Matuloo, is there a script on here that I could use for that to randomize the offers? I'm gonna try & find one now. I haven't seen a lot of those types of pages on Adplexity but I did find a few. Not sure how profitable they are on pops tho. Thought it would be a nice test tho.

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