Home > Tracking Campaigns > FunnelFlux

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Creating a lead capture + freebie + autoresponder campaign (6)

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In this tutorial, we will build a campaign to achieve the following goals:

• Get email leads in exchange for a gift
• Send our leads to an affiliate offer after they give us their email address
• Send them promotional emails in the backend

We will send traffic to the optin page from different traffic sources.

We will be able to find out which traffic source, and which placements from that traffic source are the most profitable ones. We will also find which ones are not profitable so we can stop advertising on them and finally we will also find out what is our lifetime lead value broken down by traffic source.

Here is how our campaign looks like:



It contains 3 funnels.

The 1st "Optin Funnel" is where we have our lead capture and, at its simplest shape, looks like this:



After someone optins, he is being redirected immediately to the affiliate offer.

It is worth mentioning that:

1/ This optin page is created as an offer and not as a lander - because we want to track each email lead as a conversion, and conceptually ONLY offers convert. Our optin offer's conversions have a $0 payout, but they are still considered conversions, because we are earning leads.

2/ In the diagram, the connection from our optin node to the affiliate offer node says "On Action 1 Conversion" - it means that, without placing any script anywhere, FunnelFlux will know that when someone is being redirected from the optin node to the affiliate offer node, he has to be recorded as a converted hit. To enable this "conversion option", you simply double click the "action 1" label to change its option, as shown in the animation below:



After you have setup this funnel, right click the action 1 label to get the action's URL, and use that URL as the redirect URL in your autoresponder optin form, so that when someone optins, he is being redirected through this action's URL.

So far the flow is:

• Visitors coming to your optin form
• If someone optins, then he is redirected to the affiliate offer

In our case, we would like to have an extra step between the optin and the redirection to the offer. We want to inform the subscriber that his freebie is being sent to his email box and that, in the meantime, we will show him a special offer. This step is optional, but highly recommended as it will help your subscriber understand what is happening and why he is not getting immediate access to what you have promised on the optin form.

There are 2 ways to do this.

* By placing a lander between the optin and the offer, with a button that must be clicked to go through to the offer
* Or by having a simple screen explaining what is happening now, with an automatic redirect to the offer

In this tutorial we are going to use the 2nd option, the automatic redirect.

For this, you will add a "Javascript Code" node to your funnel:



Place it between the optin and affiliate offer nodes, and name it "Loading Screen"



Double click that JS node to open the code editor and copy-paste the following lines:

You can also edit the duration, in milliseconds, that this message will remain visible. For a duration of 1 second (1,000 milliseconds), it will look like this:



Here is how that loading screen looks like (with an animated bar):



And here is an animated walkthrough of that first funnel:

https://www.youtube.com/watch?v=aEQAZs_FyWo&hd=1

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Reserved - THIS TUTORIAL IS CURRENTLY UNDER PROGRESS

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This is the answer to my prayers and guide I've been trying to find for so long!

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Good intro, subscribed.

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Thank you so much making a tutorial on this, I trying to set up my email campaign correctly (did one already but was a bust because my email was designed wrong). I have a question, what if you have a massive (hundreds of thousands) email list which is cleaned? One it needs to be imported into a ESP and two, do I follow the opt-in or go to the affiliate links and offers right of?

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Hey Buck,

It really depends on my goals with the list. If it's a quick test, I go with the affiliate links immediately.
If I have more interest in the niche, I go with another, more profitable, strategy... PM me if you'd like more details.

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