The first step in creating a facebook page is choosing a page type. These options are presented:

I want to do health inssurance leads. The idea is to post related news in the page, run some ads from it trying to get people to my LP, which registers the lead or gives instructions to make a call.
Definitely not a local business, nor a company. I am between brand/product or community.
Any thoughts? Thanks!
That would depend on what kind of "entity" you want the page to represent. Are you a financial/insurance news portal? Are you an insurance agency? Are you a general news site? - will you connect the page to an official site you own?
Just be consistent with who you are pretending to be when you create the page.
doesnt matter
Hi! It doesn't matter. Choose brand/product - it is the most common
I also thing the category doesn't matter all that much. It's gonna be about how well you can promote your page. This categorization is presented as something that will determine how facebook search will treat your page, but I have my doubts about it working properly anyways.
ok, thanks all for the replies!
Dan.