Hello, i want to integrate the Facebook pixel on my landing page and have some questions!
1-It is possible to integrate the pixel in the whole campaign link? Or i need to integrate it on every landing page?
2-Which event i need to choose from? I'm running cpa offers not eComerce stuff.
3-Do i need to edit in the fb pixel code?
Thank you so much.
1. It is javascript. It needs to be on the web pages that visitors load.
2. The events themselves are just labels, that is all. Pick whatever is most relevant. You can even make custom events. But, you probably want visits to your landers to trigger a PageView event at the least, possibly ViewContent. Offer conversions should be Purchase and pass revenue values, though you can only do this by placing the pixel/code with the network i.e. so it loads on the advertisers conversion page.
3. You only edit the parts that come after the core javascript, i.e. the pixel ID (which is automatically there in the code you copy), and the event code. It's important you don't edit the vital part but then do add the event parameters you want.