Hello friends,
I've a question about Facebook ads, when I relaunch a profitable campaign it'd be a loser campaign while it was a profitable before!
Maybe because it's appearing to same audience, so how can I exclude this audience from launching the same campaign?
it's obvious that a camp won't last forever so although u have a profitable campaign each u re-launch it with same pics/headlines/texts it will be decreasing in terms of ROI, so my obvious recommendation is...each you re-launch a profitable campaign try to modify this a little bit without losing essence of campaign.

Depends a bit on the volume of the audience you are targeting on I guess. I have burned same campaigns several times on same audience for a year now, only with new images and titles. It was 1 mill+ audience tho', so quite big.