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Getting Volume For Small Geos & Lead Quality (6)

11-19-2016 04:21 AM #1 jabong82 (Member)
Getting Volume For Small Geos & Lead Quality

Hey guys say you have an offer in a smaller geo (ie austria, denmark, sweden etc). To promote these generally do you have to go RON?

I notice if you just pick premium placements on say TJ or Exoclick etc. that you barely get any volume.

So that being said is the only real way to make money in these GEOs by going RON?

Also isn't RON bad for quality, so this would highly likely get you kicked off an SOI offer?

Or is this pretty much the risk you have to take to grow these campaigns in smaller geos?

Thanks in advance.

11-19-2016 04:59 AM #2 Mr Payne (Member)

In smaller geo's you usually run a RON because there's not alot of volume overall so you want to try to make as much of it profitable as you can.

For something like Exoclick, it will give you an estimate of the traffic volume available for your settings, so you can easily make the judgetment call to target a single high volume placement or if that isn't enough volume then run RON.

As for quality, I don't believe that running RON is likely to get you kicked off an offer because of quality, this may be something that needs to be considered more for adult traffic vs. mainstream, I'm not entirely sure.

But at the end of the day, if you can't get the volume and/or the quality isn't ideal on RON from a smaller geo, you may as well move on to something that has more volume potential so you can make more money with your effort.



Andrew

11-19-2016 05:14 AM #3 jabong82 (Member)

Quote Originally Posted by mrpayne View Post
In smaller geo's you usually run a RON because there's not alot of volume overall so you want to try to make as much of it profitable as you can.

For something like Exoclick, it will give you an estimate of the traffic volume available for your settings, so you can easily make the judgetment call to target a single high volume placement or if that isn't enough volume then run RON.

As for quality, I don't believe that running RON is likely to get you kicked off an offer because of quality, this may be something that needs to be considered more for adult traffic vs. mainstream, I'm not entirely sure.

But at the end of the day, if you can't get the volume and/or the quality isn't ideal on RON from a smaller geo, you may as well move on to something that has more volume potential so you can make more money with your effort.



Andrew
Hello Andrew thank you for your advice. I am running Adult Offers I'm not sure if this makes a difference or not.

I guess the other option would be to have run campaigns on multiple premium placements, but from a practical standpoint I'm not sure it would be worth running/optimizing say 10 campaigns for a single offer/geo.

I guess maybe just try to run RON and if you get kicked off an offer, it is what it is and move on?

Curious to hear more opinions on people running RON for adult offers in these geos.

11-19-2016 03:50 PM #4 matuloo (Legendary Moderator)

Smaller GEOs are harder to optimize, that's a fact. However, I cannot really think of a GEO that wouldn't have enough volume on TJ - $XXX per day is possible with all of them. Pornhub or Youporn NTVs definitely have that kind of volume even for Austria.

RON can bring more quality problems than premium spots, that's another fact. A good way of solving this is to run a mix, both premium and RON campaigns.

10 campaigns for 1 GEO is not a lot at all man, it's actually a good idea to run large premium spots in standalone campaigns. Don't be afraid of this.

11-24-2016 02:40 PM #5 Mobidea (Veteran Member)

Hi!

There isn't much I can add due to the great answers from @matuloo and @mrpayne, which are quite clear.

I can only add that you won’t be kicked out of an offer due to bad results or low-quality traffic. Of course, advertisers love to have their offers receiving traffic (even more so if it’s high quality.) However, that won’t get you kicked out of an offer.

Moreover, you can work with specific sites instead of RON. In this case, it's mandatory to be on the first position so as to make sure you get all the traffic available. If you don’t get enough volumes, try to open your target or even increase capping. Plus: since I'm alluding to smaller GEOS, you'll be fine with a RON!

A RON campaign has its own advantages. It's great to prospect websites and global trends for the segment. Due to this fact, I can’t say it’s bad for quality, because I’ve found websites with a better quality on a RON than on Premium campaigns. In your specific case, on ExoClick, by running a RON with an open target, you'll end up targeting the premium websites, which means you'll be able to evaluate the performance of both premium and normal websites.

In conclusion, I suggest you avoid trying to guess what country/carrier works better.

What to do?

Go to the media buying platform and test!

The numbers will show you if you’re right or wrong!

Cheers!

11-24-2016 03:03 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by Mobidea View Post
Hi!

There isn't much I can add due to the great answers from @matuloo and @mrpayne, which are quite clear.

I can only add that you won’t be kicked out of an offer due to bad results or low-quality traffic. Of course, advertisers love to have their offers receiving traffic (even more so if it’s high quality.) However, that won’t get you kicked out of an offer.
Just to clarify something here so we don't confuse the readers. What you guys at Mobidea run, are mostly carrier billing offers, where quality isn't an issue all that much. But for example with dating, it's a whole different story, in case of PPL (pay per lead)it's actually very common to get kicked from an offer.

Quote Originally Posted by Mobidea View Post
Moreover, you can work with specific sites instead of RON. In this case, it's mandatory to be on the first position so as to make sure you get all the traffic available. If you don’t get enough volumes, try to open your target or even increase capping. Plus: since I'm alluding to smaller GEOS, you'll be fine with a RON!
Same here, fighting for the 1st position makes way more sense with carrier billing than with dating for example. I'm not sure why to be honest, but with carrier billing it's good to push for #2 or even #1 in majority of cases, while with dating, it's usually better to sit at #3 or #2.

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