Hey guys!
Found an offer running on FB through a spy tool. Only issue is that it's payout is only $7.
Wondering if $7 is too low to try on FB.
Thanks!
Definitely not an issue. It's possible to make offers work on FB at payouts under $1 in lower cost countries like in South America. It's all about getting a high CTR and low CPC with a high conversion rate. $7 is a reasonable payout for an offer in the USA. Of course it's all relative to your conversion rate and ad performance metrics for it to be profitable.
$1 payout offer did for me 300% roi in the United States (not any 3rd tier country)
Don't look at payouts, you should care about epc - cpc ratio. but also you network epc is usually few times lower than what you can get on fb, because it shows traffic for whole network, so ex. pops as well, sometimes they just know epc for 1 traffic source, you have to ask
just curious what spy tool is that ? thanks
San?
Low payout offers can definitely work better than high payout ones, the lower the payout, the simpler flow it usually has. Obviously there are some borders here too, if you pay 20 cents per click, then a $0.5 offer most likely won't work. But definitely don't be afraid to test offers with lower payouts.
I've had recommendations from other affiliates saying that native and FB offer payouts should usually be above $20 but since you are Matuloo I will definitely test out the lower payout offers.
BTW I loved your guest post on Iamattila's blog! Definitely subscribed to your mailing list and will be keeping up with your stuff!
I don't think offer payout in isolation has or ever will be a determining factor in whether or not you can run it on some traffic source.
It's rather like having a bottle of wine, pricing it at X, and then saying "oh, there's no way you could sell that in Canada. You need to have a price of at least Y to sell wine in Canada." Obviously you can see that this is a rather ludicrous statement, considering we could be talking about a 30 mL wine bottle you sell at $0.50 for taste testing at a farmers market, or that you sell for $500 at a world-class winery.
but thanks for the kind words!