I understand there are many different ways to test a campaign, but I'm trying to get the basics like:
What is a good budget to test with? (I've heard some say $20 Other say $100 minimum)
When do you cut your losses? (1 click in x amount of impressions?)
How many urls should you test/bid on to start with? (5,10,100,1000?)
Rotate 2 landing pages or can you do 3-5?
I understand these are basic questions, but one thing I'm trying to improve on is testing.
Seems to me this is where alot of people fail is from the start. Then they give up.
I myself have tried PPV before and before I know it I've exhausted my budget and only get 1 conversion. Testing on $100 mimimum bids of 1.5 cents and testing many urls.
If there is a general rule of thumb on anything. I think this would help me alot. I would like to test $20 on a campaign, but I don't want to over do it and not collect any quality info.
On a $20 budget how many urls would you test and how many landing pages?
Help appreciated,
Jason
more URL's = more testing budget required. you should be as targeted as you can with your URL's initially and rotate 3-5 landers off the bat. Also, and this is important, split test as many offers as you can on the initial URL's you choose. You just never know what your audience will respond to and you will be able to to see the potential pretty quickly. My best advice is be methodical about it! Make sure you test enough offers and landers every time. Don't decide to throw up 1 lander for 1 offer on a whim, because that rarely works.
pick URL's that have some volume on them (high quantcast and Alexa ranks) and that match your demographic of the offers. I think that would give you the best shot at finding a profitable campaign for relatively cheap.
get this:
http://stmforum.com/forum/showthread...arketing-Guide
and check the ppvsection which is the final section.