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Question about angles and headlines... (7)

11-13-2016 06:15 AM #1 victor s (AMC Alumnus)
Question about angles and headlines...

Hey Stackers,

I'll be running a banner display campaign (banner > lander > offer) soon and I'd like to get your guy's opinion on something.

When you create headlines for your angles, do you use the same headline for your banners or do you create different headlines for each banner from the same angle group?

Example of a same headline on banners would be...

Angle 1
Headline1: Singles in your area are available
Headline2: Singles in your area are available
- The only thing I would change on the banners is the image. Both banners and lander would have this same headline.


Example of different headlines from same angle group would be...

Angle2
Headline1: complete the puzzle to win an ipad
Headline2: Guess the age of this man to win an ipad
- I'm not entirely sure what the lander headline would be here. Sure, the angle would carry on in the copy, but I think the headline is the most important part of the whole page. This is why I think example 1 is best. But I'm just making assumptions, I'd love to hear the opinions from the more experienced AM's.

I'd like for my angles to be consistent from banner to lander, so I'm thinking I should keep the headline from the banner to the lander the same, or is that not a good idea?

Please let me know which of the two is best or if there's a better way.

Thanks!

11-13-2016 04:02 PM #2 matuloo (Legendary Moderator)

At some point in the past, I was obsessed with staying consistent from the banner to the LP to the offer ... many experienced people recommended this, but in my case it simply didn't work out as much as I hoped for.

I took it to the extreme so to speak, I analyzed the offer and made banners and LPs that would look similar to the offer - same fonts, same colors, same graphic elements. To my surprise, in some cases, this worked worse than a random funnel.

I cannot say that this is a false strategy thou, because in some cases it improved the results. However, there is no need to stay super consistent.

After several years of buying traffic, I came to the conclusion that it is indeed a good idea to stay consistent with your funnel, but there is no need to keep it 100% the same.

I usually do it like this : banner has a short headline and then I extend it on the LP.

To explain it a bit better, let's use your 1st example :

banner headline: Singles in your area are available
LP headline: Hot lonely singles are looking for a regular man like you, in your area!

The angle is still there, but it's not entirely the same. Still, it would be the best idea to use the exact copy for a small test anyways. But for me, it usually works better the way I mentioned.

11-13-2016 10:34 PM #3 victor s (AMC Alumnus)

Matuloo,

Man you are everywhere haha, you're the only one that's replying to my threads.

Nonetheless, I sincerely appreciate all your help!

...many experienced people recommended this, but in my case it simply didn't work out as much as I hoped for.
Yes I heard this advice from a successful affiliate here in the forum, this is why I'm asking about. It seems like a really good idea to keep the funnel consistent. I'm gonna def try it out at lease once so I can see for myself how it works out.

I usually do it like this : banner has a short headline and then I extend it on the LP.

To explain it a bit better, let's use your 1st example :

banner headline: Singles in your area are available
LP headline: Hot lonely singles are looking for a regular man like you, in your area!

The angle is still there, but it's not entirely the same. Still, it would be the best idea to use the exact copy for a small test anyways.
This sounds like a good idea too, I hadn't thought of it. Will definitely try this out. Gonna have to be more creative with my headlines though, going to have to keep 3-5 words from the banners headline to the lander headline so it remains consistent.

Thanks for your response, Matuloo. I know some of my questions can easily be answered by testing for myself but it doesn't hurt to ask here in the forums first and get the opinions from the more experienced AM's like yourself. Your feedback to my questions are so valuable to me. So thank you for that.

11-14-2016 08:43 AM #4 cbrughmans (Member)

Agree with Matuloo. Consistency throughtout the entire flow both in terms of content and visual layout is important. The wording doesnt need to be the same as long as you stay consistent on message and keep using the same angle.

11-14-2016 01:15 PM #5 victor s (AMC Alumnus)

Appreciate your input, @cbrughmans. Thanks.

I will definitely do my best to keep the flow consistent throughout my campaigns.

11-14-2016 01:49 PM #6 caurmen (Administrator)

I'd actively recommend varying the wording provided you keep the messaging consistent. Testing various headlines is a good way to improve CTR.

What do I mean by "keep the messaging consistent"?

Well:

"Solve the puzzle to win an iPhone 5"

and

"Are you smart enough to solve this puzzle and WIN?"

are the same message.

"Solve the puzzle to win an iPhone 5"

and

"You could win an iPhone 5 by completing this questionaire!"

are not the same message.

Does that make sense?

11-16-2016 03:45 AM #7 victor s (AMC Alumnus)

Thanks for your input Carmen.

You and Matuloo are right, it's far better to change the wording up a bit. All I would need to make sure of is to keep the message consistent through out the funnel.

Really do appreciate your responses guys.

Thanks!

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