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Audience duplication & exception (6)

11-12-2016 07:56 PM #1 deniszhitnyakov (Member)
Audience duplication & exception

For example I have such audiences intersection - http://prntscr.com/d6hahn
Should I exclude #1 from #2 or conversely to get higher perfomance?

11-14-2016 08:46 AM #2 cpamatica (Senior Member)

Hello!
This audiences is too small. And if you "exclude #1 from #2 or conversely" - you will don't get higher performence. My advise - don't split this audiences.

11-14-2016 10:11 PM #3 deniszhitnyakov (Member)

Quote Originally Posted by cpamatica View Post
Hello!
This audiences is too small. And if you "exclude #1 from #2 or conversely" - you will don't get higher performence. My advise - don't split this audiences.
ok, for example
#1 au is 300k
#2 1200k

i guess there's some risk that #2 will cross #1 often and ads will compete between each one

11-18-2016 04:40 PM #4 zeno (Administrator)

Use the audience overlap tool to see their overlap explicitly.

If the overlap is quite high, I would certainly explore testing (A - B), (B - A), and if possible, A && B i.e. the uses who are in both A and B.

If the audience overlap is low, there isn't a great need to exclude them anyway (and you can't assume that the people in both audiences aren't actually the best prospects for you).

11-19-2016 02:49 AM #5 deniszhitnyakov (Member)

Quote Originally Posted by zeno View Post
Use the audience overlap tool to see their overlap explicitly.

If the overlap is quite high, I would certainly explore testing (A - B), (B - A), and if possible, A && B i.e. the uses who are in both A and B.

If the audience overlap is low, there isn't a great need to exclude them anyway (and you can't assume that the people in both audiences aren't actually the best prospects for you).
what overlap explicitly limit do you use?

11-21-2016 07:41 AM #6 zeno (Administrator)

I can't say I have one, I would just wing it. You need to test things here anyway so there is little point having some yes/no cut-off. If you need one.... 10%.

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