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Meta refresh, hide referrer, and jquery javascript (5)

11-12-2016 12:07 PM #1 davidep (Member)
Meta refresh, hide referrer, and jquery javascript

Hello STM!

"Meta refresh" "hide referrer" "jquery javascript"

I find this terms quite often but I'm not sure of having understood their meanings and what are they useful for.

Especially Jquery javascript, I see it in the landing pages I rip and I know that they can contain a redirect script but I don't know what other use they have

Can somebody explain?

Thank you

11-12-2016 08:40 PM #2 vortex (Senior Moderator)

I suck at tech stuff. But since nobody has replied yet, let me put one in the bank first, and maybe someone more knowledgeable will give better answers later.

When a visitor clicks from your lander through to the offer page, the advertiser will be able to "see" that they have come from your particular lander url - also called the "referrer".

Now, if you're not wanting the advertiser to know what your lander url is (e.g. if you're running non-compliant), then you would want to "hide the referrer" or "blank out the referrer".

A convenient way (although not foolproof) of doing this, is through what's called the "Double Meta Refresh" or DMR for short. It's like refreshing the page twice so that the referrer information disappears, so that the advertiser won't be able to see the referring website (i.e. your lander).

Some trackers like Voluum have this feature built-in. In Voluum you can choose DMR in the campaign settings.

If I remember correctly though, DMR will cause some degree of clickloss, possibly due to a delay in redirection of the visitor.

Here are a couple of forum threads on the topic you may find useful:

http://stmforum.com/forum/showthread...e-Meta-Refresh

http://stmforum.com/forum/showthread...oacking-method



As for jquery and javascript - they are necessary for programming lander elements that involve interaction with the visitor, and/or some sort of animation. So stuff like the spinning wheel, questionnaire questions that appear and disappear as the visitor clicks on answers, auto-updating "facebook comments" - all require JS/jquery. For more info please refer to this article:

https://blog.udemy.com/jquery-vs-javascript/

Hope that helps!



Amy

11-13-2016 03:14 AM #3 erikgyepes (Moderator)

A convenient way (although not foolproof) of doing this, is through what's called the "Double Meta Refresh" or DMR for short. It's like refreshing the page twice so that the referrer information disappears, so that the advertiser won't be able to see the referring website (i.e. your lander).
I just would like to add that the referrer won't be really "blank", but instead it will be the referrer of the Voluum URL, or your custom DMR URL if you set up one in Voluum (or any tracker you use).

Tip: You can setup this site as an offer http://www.whatsmyreferer.com/ and then create a test campaign and see yourself what referrer is being sent outside to the wild.

11-13-2016 03:45 PM #4 davidep (Member)

Thank you very much guys, that's clear now. With all this said it's better to run compliant because all this refresh and redirect makes everything slower .

11-14-2016 03:16 AM #5 erikgyepes (Moderator)

Quote Originally Posted by davidep View Post
Thank you very much guys, that's clear now. With all this said it's better to run compliant because all this refresh and redirect makes everything slower .
It doesn't explicitly means that who is using DMR is doing something not compliant.

One of the reasons is also protecting your stuff - ie. network/advertiser don't see your landing page and so cannot run away with it and run it by themself (even these days they just can open spy tools for the same effect, but still)

Redirects are slower, but its not so dramatic loss.

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