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Low Conversion Rates in the States (9)

11-10-2016 12:23 AM #1 engine (Member)
Low Conversion Rates in the States

Hey,

Was wondering if anyone else is experiencing lower then average conversion rates today?

We are running on FB traffic in the US.. Not sure if its because of Americans being so occupied with the elections or something else.

Would love to hear your thoughts.

11-10-2016 12:49 PM #2 matuloo (Legendary Moderator)

The elections definitely have an impact on traffic and sales, but it should definitely be just a short span, few days max.

11-10-2016 01:36 PM #3 cbrughmans (Member)

No impact of the donald here (yet) on our volumes, CR and eCPM!

11-10-2016 03:06 PM #4 bobliu (Member)

Originally Posted by engine

No surprise that there was slight drop during the vote counting - everyone glued to the tv / twitter - back to normal now?

11-10-2016 03:21 PM #5 cmdeal (Veteran Member)

Yeah we saw a massive negative impact on reach and distribution especially during the day before and during the election ... this was not just in the US, but also in UK.

Traffic seems to be back closer to normal now.

11-10-2016 04:50 PM #6 matuloo (Legendary Moderator)

I also usually see one pattern repeat itself when something like this happens, when traffic is down for a few days, once the event that caused it is over, the next few days have more traffic than normal. So it kinda compensates for the previous loss.

11-10-2016 06:11 PM #7 clickwork7 ()

Engine,

Same issue here - traffic levels not much different but my CR's taken a real kicking...looks as though starting to improve now though...

11-10-2016 10:03 PM #8 engine (Member)

Yep, conversion rates seem to have picked up for us too now!

11-10-2016 10:48 PM #9 fbqueen (Senior Member)

Yup no major difference here either - things are looking great!

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