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Carrier Rules Question (5)

11-09-2016 08:03 AM #1 breadwinnermafia (Member)
Carrier Rules Question

I am running on mobile pops...

I have offers that only "accept" certain mobile carriers...

Example: OFFER NAME - X Carrier, Y Carrier - SOI


1) When running your test do you only send the target carrier traffic?

2a) Can you send Wifi Traffic to these offers and still get paid?

2b) What if a user has the accepted carrier, but visit my pop while they are on wifi?
Will I be missing out on this traffic if I don't target wifi?



The reason I ask is because I have a handful of offers that say they only accept certain carriers...

But when targeting that carrier, the traffic is very LOW



Thanks in advance!

11-09-2016 11:19 AM #2 vortex (Senior Moderator)

Quote Originally Posted by breadwinnermafia View Post
I am running on mobile pops...

I have offers that only "accept" certain mobile carriers...

Example: OFFER NAME - X Carrier, Y Carrier - SOI


1) When running your test do you only send the target carrier traffic?

2a) Can you send Wifi Traffic to these offers and still get paid?

2b) What if a user has the accepted carrier, but visit my pop while they are on wifi?
Will I be missing out on this traffic if I don't target wifi?
It would be best to check with your AM - offer descriptions are often too concise and ambiguous.

Sometimes you'll see a list of "carriers" when they're actually ISPs, so both wifi and carrier traffic are accepted.

Other times the advertiser only wants carrier/3g/4g traffic.

If you see "1-click conversion flow" in the description, that will most definitely mean the offer only accepts carrier traffic - because when a visitor is using wifi, there would be no way to get the necessary information such as their phone number. And when they need to enter a phone number it wouldn't be 1-click.

You're correct in pointing out that carrier traffic is not available in huge abundance compared to wifi, but it converts a lot better for offers that take advantage of the simpler conversion flow.

Many offers have multiple possible conversion flows and will show a different one to the visitor depending on whether they're on wifi or carrier, e.g. 1-click flow for carrier traffic and pin submit for wifi traffic. For those, it would be appropriate to set up separate camps to target wifi and carrier (even a separate camp for EACH carrier) so you can bid appropriately for each type of traffic. Since carrier traffic costs more (often a LOT more) than wifi traffic, trying to bid the same for both in a camp will inevitably result in either overbidding for wifi traffic, or underbidding for carrier traffic, or both.

Anyone else have other tips?



Amy

11-09-2016 05:50 PM #3 breadwinnermafia (Member)

Quote Originally Posted by vortex View Post
It would be best to check with your AM - offer descriptions are often too concise and ambiguous.

Sometimes you'll see a list of "carriers" when they're actually ISPs, so both wifi and carrier traffic are accepted.

Other times the advertiser only wants carrier/3g/4g traffic.

If you see "1-click conversion flow" in the description, that will most definitely mean the offer only accepts carrier traffic - because when a visitor is using wifi, there would be no way to get the necessary information such as their phone number. And when they need to enter a phone number it wouldn't be 1-click.

You're correct in pointing out that carrier traffic is not available in huge abundance compared to wifi, but it converts a lot better for offers that take advantage of the simpler conversion flow.

Many offers have multiple possible conversion flows and will show a different one to the visitor depending on whether they're on wifi or carrier, e.g. 1-click flow for carrier traffic and pin submit for wifi traffic. For those, it would be appropriate to set up separate camps to target wifi and carrier (even a separate camp for EACH carrier) so you can bid appropriately for each type of traffic. Since carrier traffic costs more (often a LOT more) than wifi traffic, trying to bid the same for both in a camp will inevitably result in either overbidding for wifi traffic, or underbidding for carrier traffic, or both.

Anyone else have other tips?



Amy
Ok ok I'm getting it now.

So unless the offer specifically says it's a 1-click conversion flow, than I should probably send it both wifi traffic and carrier traffic. But I must make sure to separate wifi and carrier into different campaigns so I can bid more accurately (and if I want to have super accurate bids, I can separate individual carriers into their own campaigns).

OR just double check offer rules with my AM

Knowing that offers may have multiple conversion flows based off wifi or carrier traffic, is there a way to see these different conversion paths and the final offer page for both? I'm assuming that the carrier specific offer page might look different it's wifi counterpart?


I want to say Mr.Payne had a thread that addressed what offer pages actually looked like... I'll see if I can dig that post up

11-10-2016 01:51 AM #4 erikgyepes (Moderator)

Anyone else have other tips?
You summed it up perfectly @vortex!

One more thing is to take note of carriers that the offer accepts. It's for a reason, so do not send T-Mobile if it accepts only Orange it won't convert because Orange is simply not supported in the offer flow.

11-10-2016 10:01 AM #5 matuloo (Legendary Moderator)

Pretty much all has been covered by vortex and erik, but still, let me add a few lines myself.

1. I guess one of your concerns is to get paid when you send other than the desired traffic - nobody can guarantee anything 100% so they know part of the traffic will not match, and it's not a reason to not pay you, so don't worry about it too much. As Erik said already, if their setup only accepts certain carrier, other traffic will not convert anyways.

2. Sending wifi to carrier billing offers usually doesn't work. There are rare exceptions, but whatever offer like this I tested during the past year, wifi always sucked. So, you can test it, but in most cases it will fail. And target it separately for sure, because of the reasons Vortex already mentioned.

3. Offer page will look differently in case of WIFI, because there is one more step required - usually sending an SMS from the phone and then entering a code into some field. This extra step is what kills the conversion rate. The offer pages for wifi and carrier traffic can be similar in a way, but there must be the extra instructions etc ... so yes, it will be somewhat different. Or it may redirect to a different offer completely - depends on the setup of particular advertisers.

4. The example of user that has the carrier but gets the POP while on wifi - the impression is analyzed when it happens, you can't be connected to the internet through your carrier and wifi at the same time. So this shouldn't happen.

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