I have a doubt. Pops and redirect have shorter live than Mobile display . Are display less volatile than pops?
Thanks
Generally speaking, yes, I would say display can be more stable than pops or redirects. But it also depends on the source a lot, for example google display network will be more stable than traffic from smaato exchange that you can buy through the DSPs like go2mobi or avazu mdsp. Looking at the experience of fellow marketers, display got quite hard to make it work this year and many people turned back to POPs. So it's not that easy to say which of these two would be the right one to choose.
@matuloo thank you very much. By the way, great work with the blog.