Unlike pop ads and propeller there isn't an average bid or bid landscape.
How do y'all bid on zeropark?
Please share any resources if you have any
Thanks!
With every source, there are certain levels that you WANT to detect, it works almost the same everywhere so you can develop your own strategy based on this. It should work just fine with zeropark too.
1. There is the rock bottom bid, if you bid less than this amount, you will not get any traffic or a very limited amount of traffic. With some sources, this will equal to the minimum bid and in case the traffic quality is generally low, you will get traffic even at the minimum bid. In case you are not sure about what to bid, start with the minimum bid.
2. Next is the opposite of the rock bottom bid, let's call it "highest meaningful bid" - bidding more than this is not going to bring you more volume or higher quality traffic, you're just basically engaging in bidding wars with the others.
Usually, you don't want to use either of them. The rock bottom bid will give you traffic that nobody wants because it sucks, the highest bid will be too expensive in most cases. Obviously, there are exceptions, but you get the idea.
You want to find the sweet spot that is somewhere between the two, you can try to locate it either from the bottom or from the top. In case you have no idea about the top bids, start from the bottom because minimum bid is always specified.
You first goal is to find out what's the lowest bid where you start to receive stable volume, so not just a click here and there. Once you have this, you should start increasing the bid and look for the best price/conversion ratio. The higher you bid, the more traffic you should be getting, but at some point the ROI will stop improving, so there is no point in going higher. This is the point you are looking for and now you need to optimize the funnel in order to get better results and be able to drive the bid up higher.
In order to speed this process up, you can use staggered bidding approach, so create several clones of the same campaign, just set different bids for each. Once you are certain that some bid level wins over the rest, use that for further testing and optimization. I would still recommend to find the rock bottom bid level first, so you don't have to launch too many campaigns.
This process is pretty simple, but finding the right bid is just one piece of the puzzle so don't over-think it - in many cases it's ok to just set "some" bid and then adjust according to the results.
Good luck.