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Filtering out bad domains faster on Revcontent (9)

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Hey guys,

Thought i'd see if there's any advice out there from some of you doing heavy things with Native. I'm currently exclusively doing Native - Revcontent right now.

I've had some good days and plenty of bad days but learning more and more everyday.

My current Blacklisting process is going something like this

Blacklist
- 25 clicks with 0% CTR
- 25 clicks with 85% CTR
- 1.5x spend and 0 conversions

But the thing I'm struggling with is that although I'm spending about $400/day that spend is spread across a vast number of shitty widgets and in the end I only end up getting the opportunity to blacklist like 5 widgets a day.

Looking to see if there's something I can do to speed up the process?
Should I begin cutting widgets earlier by also looking at session length?
Should I look at the referring domains and run it against a tool to guage the quality of the domain?
If I find a really shitty domain sending me traffic, should I blacklist ALL the widgets that sent me traffic? Or could there still be good widgets that I should give a chance to?

Chipping away slowly at Native, but some advice would definitely be welcome.

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Really tough on this one. Create a whitelist of your widgets that are converting and single them out. You'll find CTR on each widget varies greatly and singling out some widgetids you may get more volume on them rather than having them grouped with your RON campaign. Generally speaking though yeah RC is tough for affiliate offers if your not cloaking. The inconsistent performance on widgetids is real and when you think about where the traffic is coming from it makes sense. Your getting traffic from people arbing who are constantly pausing their sources, adjusting bids and what not.... hence creating a never ending flux of traffic quality.

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This my be useful to you (I haven't tried it) http://stmforum.com/forum/showthread...l=1#post291989

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There's a lot of websites entering revcontent everyday that explains spread out clicks to different widgets

What I do is have campaigns like category targeting & RON

From those, I get my whitelist campaign (widgets that gave me conversion)

For me, my standard for blacklisting widgets are:
50 visits - no conversion (if you're on a budget)
100 visits - no conversion (if you're pretty ok with budget)
200 visits - no conversion (if you have a big budget)

Are you running category targeting or RON?

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Cool, thanks for sharing Maryam. Running category targeting. I look at the offer and the target audience and make a judgment call on what categories would fit best and run a few of them at a time. Choose a winner from there and try to clean up that specific category.

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Make sure to check your tracker for referring domain data followed by widget ID, most of the time the bad sites have numerous widgets that will need blocking.

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1. Group report by field widget->referer domain
If most of the traffic comes width "Unknown" referer - it usually means that there is bad traffic.

2. Group report by field referer domain->widget
If 1 domain has a very large number of widgets - this could mean that there is very poor quality

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Nice! I'm pretty new to Voluum so I didn't know this feature

Thanks, this is really helpful in blacklisting!

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Thanks for that tip, definitely will incorporate it into my blacklisting flow.

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