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NativeAds and AdSense (5)

11-04-2016 03:56 AM #1 pacmancam (Member)
NativeAds and AdSense

Just wondering if anyone has worked with Ad Arbitrage.

I've been playing around with it but I've noticed that it's hard to keep a consistent ROI from Adsense.
Just wondering if anyone might have any insight into keeping AdSense RPMs high.

For example, one day I pushed my budget up to $1k because ROI was awesome. Second day, pushed it to $2k. Then then next day, ROI started to decline and I had to pull the budget back to $200. Now, I'm struggling to get the profit I had before. Just today, I was -30% and I can't seem to figure out why...

11-04-2016 08:17 AM #2 danielt (Member)

It's ads man. Supply - demand - Google - very smart AI to combat arbitrage.

You have to fight prices on 2 fronts:
- traffic source ( changing landscape )
- ads ( changing landscape )

It's do-able but a system can do it far better than one individual can.

my2c

11-04-2016 09:04 AM #3 mrmiktor (Member)

Quote Originally Posted by pacmancam View Post
Just wondering if anyone has worked with Ad Arbitrage.

I've been playing around with it but I've noticed that it's hard to keep a consistent ROI from Adsense.
Just wondering if anyone might have any insight into keeping AdSense RPMs high.

For example, one day I pushed my budget up to $1k because ROI was awesome. Second day, pushed it to $2k. Then then next day, ROI started to decline and I had to pull the budget back to $200. Now, I'm struggling to get the profit I had before. Just today, I was -30% and I can't seem to figure out why...
Hey man. U need start work with https://www.ezoic.com/
They are Googles Partners and u can AB test ads from adsense and other.
And dont concentrate urself only on adsense - use Taboola, Media.net etc.
U need maximaze all as much as u can.
And about adsens optimization - try kill all categories that dont have a good convertion.

11-04-2016 06:54 PM #4 juiceme ()

We've also had the same problem recently and trying to work our way around it. But damn it is frustrating!

It's not easy balancing it but certainly with a good header bidding setup it'll help create more competition and create a more consistent RPM.

Obviously it depends on your niche too, but we've seen CPMs completely plummet overnight with Adsense. It'll definitely be some big spending marketers splashing some cash

Also, what native widgets are you running? It's worth testing as many as poss such as revcontent and taboola, don't overlook the likes content.ad or native20 either as RPM can be higher but if you're willing to display some trashier ads.

@mrmiktor - Interesting points. What is the main difference between using just DFP v ezoic?

11-05-2016 09:17 AM #5 mrmiktor (Member)

Quote Originally Posted by juiceme View Post
We've also had the same problem recently and trying to work our way around it. But damn it is frustrating!

It's not easy balancing it but certainly with a good header bidding setup it'll help create more competition and create a more consistent RPM.

Obviously it depends on your niche too, but we've seen CPMs completely plummet overnight with Adsense. It'll definitely be some big spending marketers splashing some cash

Also, what native widgets are you running? It's worth testing as many as poss such as revcontent and taboola, don't overlook the likes content.ad or native20 either as RPM can be higher but if you're willing to display some trashier ads.

@mrmiktor - Interesting points. What is the main difference between using just DFP v ezoic?
So when u make an AD Arbitrage ur core thing is make a high ctr and price per click. And Ezoic can help with 2 this staff. About CTR i think is no need to say how does it work, but about increasing a price it can help a lot. They killing all cheap ads on ur website and shows to users only a good with higher price.
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So if u see on 2 projects with using ezoic i have a 33usd and 61usd EPM...

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