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Suggestions about this Campaign I just launched on Facebook (9)

05-10-2011 11:30 PM #1 stacksofgreen (Member)
Suggestions about this Campaign I just launched on Facebook

So I decided to share something I set up today on facebook, which turned out to be a bit profitable in the late afternoon time EST time.

I ran a dating offer on facebook, and used Stackmans ideas of picking a targeted niche or theme and just calling out to those people, and it works!

I started out with crazy min bids of like 1.50-1.82 for a campaign that pays 1.75 per conversion. Wow, I thought this could be expensive if its not profitable.

Strange that I found that when I targeted keywords with facebook I had a reach of almost 400k users when I submitted the ads. But on the front end it actually only targeting about 193k which I thought was strange. (Wonder if you guys see that too)

Anyways, just wanted to share that after I started the campaign, I started my bids at .30 cents, and saw nothing until I set it to about .52 cents and then some numbers started showing up.

Click image for larger version.  Name: stats.jpg  Views: 134  Size: 60.4 KB  ID: 119

Click image for larger version.  Name: conv.jpg  Views: 72  Size: 25.5 KB  ID: 120

After I saw the suggested bids drop, I decided to drop about 20% like stackman said and it worked to the point where I got to suggest bids .25 -.45 and I'm bidding .30 cents and getting avg cpc of .16 cents.

Should I drop any further because I did see a slight drop in traffic once I did before, so I left it as is for now.

So far the profits for this campaign is about $8 dollars. Now that I know this works, going to try different angles and go from there.

Let me know what you guys think, and what I could do to better improve this. It also sucks that i didn't get a chance to see if my other imgs are working as all I got was just a reach of 1 and 2.. and nothing more =/

(Any feedback on how I can test those too without hurting the profiting ad?)

05-11-2011 02:31 AM #2 hd2010 (Member)

Did you split into age group ?

05-11-2011 02:57 AM #3 stackman (Administrator)

With the new interface there seems to be differences in the 'reach'. I don't know which one is technically right.
As for your rech showing only '1', i have no idea whats going on there, maybe try resubmitting those ads? I don't know why it would only say 1

Nice CTR, i think you could bid around $0.23 cents if your mid suggested bid is .25 cents.

With 0.239 and 203 clicks though i'd assume you'd have a lower suggested bid already. Whats your updated suggested bid?

Like hd2010 said, i think once you find something that has potential, breaking it down to age groups of 3-5 years is your next step. If you have the time i'd say gaps of 3 years, and track it well

05-11-2011 03:29 AM #4 stacksofgreen (Member)

thanks for the feedback guys!

I have not split the ages yet.. I guess thats next!

So EOD - I did 345 clicks and got the bids down to .16 - .23 achieving .218% CTR, Avg CPC = .14

@stackman It holds true that one 1 ad is doing great all the other ads are ignored? Is that true? And when I split to age groups those are in brand new campaigns? Or do I create new ads within the same campaign?

Just wanted to make sure I'm doing it right. I really appreciate all the help at this forum! Thats another reason why I signed up =)

05-11-2011 01:16 PM #5 stacksofgreen (Member)

Alright, that sucked this morning! A CTR of constant .221 and fb disapproves not only my new ads but also all my current ads with that link. I guess the offer I was running was not "compliant" in their terms.

I didn't even think they would go back and check, but I guess they do.

05-11-2011 08:41 PM #6 dantheman (Member)

Quote Originally Posted by stacksofgreen View Post
Alright, that sucked this morning! A CTR of constant .221 and fb disapproves not only my new ads but also all my current ads with that link. I guess the offer I was running was not "compliant" in their terms.

I didn't even think they would go back and check, but I guess they do.
I've only had that happen to me one time where they would disapprove an ad they already approved

05-11-2011 10:43 PM #7 driv (Member)

Quote Originally Posted by stacksofgreen View Post
Alright, that sucked this morning! A CTR of constant .221 and fb disapproves not only my new ads but also all my current ads with that link. I guess the offer I was running was not "compliant" in their terms.

I didn't even think they would go back and check, but I guess they do.
Ouch, that sucks dude. It's happened to me many, Many times (going back over about 14 months). One common factor for my retro-disapprovals was that I attempted to upload new ads to an existing campaign that already had similar ads running. I notice that if i try to add anything even kinda questionable, other ads in that campaign get disapproved in short order. Not every single time, but often enough to make me notice.

05-12-2011 04:08 AM #8 stacksofgreen (Member)

Yeah.. i learned my lesson! I tried split testing age and using the same campaign, because I thought it was fine the first time around. Now.. DAMN! From the hard earnings to get to .10 cpc and possibly lower.. back to the drawing board. But I did learn a lot from it, too bad it was short lived for now!

05-12-2011 11:38 AM #9 stackman (Administrator)

No worries! and yep fb sometimes goes back and disapproves ads. I've literally had my whole account disapproved (not banned though). It's just random reviewers who take the disapprovals too far!

Anyways for future notice it does hold true that certain ads see all the traffic and others don't in single campaigns. There's no way around it, it happens to everyone. You can pause the ads getting impressions, or create a max of 5 ads per campaign.
Also for the new ads you'd be making with different ages you'd want to make a new campaign for them.

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