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Why Won't Propleller Ads convert? (14)

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Hi,

Just a quick question. I have tried a number of propeller ads campaigns, and struggle to get anything above a -90% ROI when ive run ~20x the offer payout as a test. I've tried multiple bids as well and it usually ends up the same. Propeller ads is strongly recommended here for beginners, but I cannot get anything from it. Does propeller ads rely more on placement cutting in the early stages?

As an example, my latest campaign was something that I found while spying. I could see that the offer was running on propeller ads, it was running this week (so it was still current). SO I ripped the same lander, got access to the same offer and ran a test, setting the bid well above the middle range (so I should have been getting top traffic). From 25x the offer payout (it was a low payout offer), I got 1 conversion!

The other thing is my click through rates are terrible! I mean 0.3% This seems horrendously slow (and my load times arent that bad either from my testing)

Can someone with more experience with this traffic source help me out. Is this beast a little different to the others? What could I be doing wrong? I know the pros here say to expect to be negative ROI in the early stages, but -99% ROi seems a bit ridiculous to me.

Thanks guys!

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If you don't mind, what do you run on propeller? I read their TOS and it's seems they don't allow many of the affiliate stuff that is popular(the agressive landers).

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1. You need to run very aggressive landers
2. The lander you saw might not be the lander the guy really runs
3. You need to blacklist a lot. When you start out on a network you only get the shit that nobody else wants, or better said, you get the traffic the big guys left there for the taking.

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Propeller is solid. It's clear to me what the problem is:

Copying camps you see from adplexity can be hit-and-miss - sebastian has pointed out one of the possible reasons:

Also - how many landers and offers have you tested? I was just doing some testing for the 6-week AMC course a few days back. Tested 60+ offers with 20+ landers and found quite a few winners! Some were profitable before I started cutting anything - placements included.


My best advice would be to test more offers and landers. They ARE quite strict on lander compliance. Be sure your landers don't contain any trademarked logos, and go from there.

For the testing mentioned above - all sweeps offers. But any type of broad-appeal offers that works for other pop sources, will work on propeller.



Amy

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Thanks for the response. Just a few followup questions:
1) how could the lander on adplexity not be the one that is being run? Its the one lander that appears lots when sorting by received most traffic.
2) anyone got any indication of ctr for an average sweeps POP? Without back redirects that is. Just to give me an idea if something is wrong with my lander/speed
3) so you would still recommend testing multiple landers and offers even if you have identified the offer that is being run the most on adplexity?

Amy, can i also ask you, when your testing that number of offers and landers, what is your initial test budget for each? I.e. 10x offer payout to each offer, 10x to each lander?

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What generally works well on propeller are gambling, software download, video on demand and pin submit offers. If you dont have conversions, it just means its the wrong offer. Move on to the next one.

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Thanks christoph. Quick question, how do you know what works on a traffic source? Is that your personal experience? Speaking to someone at the traffic source?

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Post a screenshot of what your lander looks like. We'll tell you if it will convert or not.

If you really want to get started, don't try hard offers like pin submits.

1) Adplexity might be detecting the "safe page". Smart guys can check the referrer, see its a bot, and show the "safe" page, which is a less aggressive lander.
2) 0.3% is good. It's above the 0.1% threshold.
3) Are you making sure it's the right country? Stick to all the true, tested and tried factors and focus on eliminating/blacklisting poor performing traffic sources.

I suggest 10x per traffic/publisher source.

Are you using Voluum to track or no tracking at all? Did you see the ID that the conversion came from?

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Personal experience (+6 years in the business) and testing hunderds of offers. Dont keep on spending if an offer is consistently not converting, you need to have a clear cut off point.
For low payout campaigns (CPL, SOI/DOI, <2$ per conversion) 100$ is enough to test. For higher payout offers you'd need to test a bit more money in order to get an accurate and representative data sample

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As a newbie who's been at this for about nine months, your biggest issue here is focusing on 1 lander only and sounds like 1 offer. The best thing I ever did was expand my testing of landers as well as offers (I am talking about testing the same and similar offers from multiple affiliate networks - credit Vortex and other posts on optimization). I think you're getting fixated on this one lander/offer because you really want things to work as quickly as possible. I understand that thinking, but the reality is unless you get super luck that's not going to happen. This may be a great campaign but you need to expand your landers and offers. The other thing to try is another ad network. Propeller Ad may be the worst of the options. You never know unless you try.

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With big pop sources like propeller you need two things in order to make it work :

1- Spend quite a bit so you have significant data
2- Optimise relentlessly till you remove all the bots / junk no one is buying

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1)When people are cloaking, they'll send reviewers and spy tool crawlers to a "safe" page, and their actual visitors to another page (one that is non-compliant but may convert 10x better). So some of the pages you see are actually "safe pages" that you won't make any money running, because the person is making profits by running the non-compliant lander.

2)Lander CTR will vary WIDELY from geo to geo, and from one traffic segment to the next (e.g. wifi vs. carrier). I wished I could even give you a ball-park, but I can't - because I've seen everything from < 1% to > 80%. The CTR will also heavily depend on the functionality of the specific lander. For example, if you have a lander that will automatically redirect the visitor after 5 seconds, it will have a high CTR for sure. Or if you have a really simple 1-page lander with a CTA, the CTR will also be high (compared to one of those questionnaire-type landers).

The important thing to keep in mind here is that CR (Conversion Rate) is the important metric, not CTR. Many of the best-converting landers I've seen, have some of the lowest CTRs. To give you an example, a lander that just says "Would you like to win an iphone? If so click here!" may get really high CTR, but a questionnaire-type lander will probably get much better CR although the CTR will be a lot lower - because it will do more pre-selling so that when the visitor clicks through to the offer page, they'd be more likely to sign up.

But I see your concern. One of these days I may just make a post and link to some landers, and post some CTR stats as a benchmark. That way people can compare and find out if there's a problem with their infrastructure.

3)This will depend on your personal preferences.

I had the exact same discussion with a student in the 6WAMC earlier today.

Replicating camps you see on adplexity can be a very effective way to save on test budget. And if you replicate enough of them, chances are you will find some gems - I've heard good things from others regarding this approach.

I personally like to mass-test everything. This is because I have very little time, so I resort to throwing money at things to find out what works. It may sound scary to be testing a ton of offers, but more often than not, mass-testing offers will SAVE you money, because the few good offers will rise to the top early in the testing which will allow you to cut most of the inferior offers early.

Just to give you an idea: A few days ago, I ripped and fixed up around 20 landers for iphone offers in a certain language, and set up test camps to test 60+ offers across 5+ geos that all speak that language. 10-15% of those offers looked promising enough for me to continue testing them. That reminds me - I need to optimize them some more...

So yeah - it depends on which approach you like better - either aim first then fire, or fire first then adjust your aim.

Hope that helps! Feel free to ask further questions.



Amy

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I can't say I agree with some of the things you're saying here.

Pin submits are NOT hard - in fact it's one of the easiest type of offers a newbie can start promoting. Also, pin submits is just a general term - it encompasses many verticals.

Where did you get the 0.1% CTR threshold from? 0.1% CTR is terrible by ANY standard! And not just for lander CTR, but banner CTR as well.

There's no "right country", and there are very few "poor performing traffic sources", at least when referring to the big well-known ones (unless you're referring to PLACEMENTS and not TRAFFIC NETWORKS). There are people making money in every geo - otherwise traffic prices wouldn't be where they are (because traffic prices will rise and fall to reflect market needs, and people wouldn't be bidding so high if they weren't making profits).

And propeller is one of my favorite traffic sources - I'm making a lot of money there!



Amy

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$100 is in most cases OVERKILL for low-payout offers in the range you're talking about. Multiple people including myself have pointed this out with very strong arguments in other threads, so I won't repeat them here.


Amy

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