Hi, few newbe questions about Bing + CB campaigns :) (4)
Hi, I am at the start of my Bing + CB jorney and I wanted to get some answers:
1. When you pick a niche/market do you check the volume potential? I found my self starting a lot of campaigns only to find out I can't recieve enough impressions. I always use Phrase match for keywords at the start.
2. Convertion rate - what is the convertion rate you are ok with? Please, if your answer is going to be something like "the higher the better" then save it from me. I had 2 campaigns that lasted 2 motnhs,
they were in pretty narrow niches and the convertion rate was around 1.2-1.4% from the bing clicks with ~0.2 ppc. What numbers should I aim for and what is achievable from your expirience? Lets take this product for example --> Fatty Liver Cure. What convertion rate per click from bing to your landing page (not per hop) you think you can get with that on keywords that groups around these terms including: fatty liver remedy, fatty liver diet, fatty liver treatment.
3. Scaling up - I know this forum is all about media buys and scaling up there means finding and optimizing more placements, any advice on scaling up with Bing? All I can think of is letting the campaign run on modified broad match keywords for getting the gold nuggets out.
4. I am really not into 50 clicks a day campaigns, patience is not my best side and the waiting for data gives me grey hair 
. What kind of markets I should concentrate on if I am intersted in 200+ clicks a day campaigns only. (actually I would love to scale up to 1000 clicks if It makes me money).
Thank you
1. The health niche or make money online niche will always have high volume.
2. Focus on ROI, not conversion rate....but if you want to make sure you pick a product on CB that will convert high, just look at the gravity of the product. The higher it is, the higher it converts
3. Its too early to be thinking about scaling. Focus on testing ads/keywords to find the ones that convert the best. Once you find them, you can prepare to scale
4. Simple fix. Change your Bing ad group settings to Daily Accelerated. It will show your ads and get you clicks/impressions as quickly as possible
Originally Posted by odaine21
About focusing on ROI - this is what I focus on, but I need to oncrease the convertion rate because lowering you cpc mainly gives you less clicks (I already have CTR's around 20% so I don't know how to go about about increasing them more to lower the cpc). What number you would aim for? 2%, 5%? 1%?
I have campaign that ran for 10000 clicks and got all the converting keywords, I took me around 2 months, This is why I want to know what niches should I concentrate on, 2 months is too long for data collection and if the campaign decides to die after 2 months then I worked almost for nothing.
About the accelerated daily spend - I always work with it.
Think a bit broader and you will easily have more than 100 clicks - what I mean is that if you only target the fatty liver related keywords, you're missing on a lot of opportunities.
Creating angles is what will help you go broader.
Example:
There are tons of people following detox programs. One of the natural detox organs is the liver - if the liver is not working properly, one's ability to detox naturally is seriously compromised.
You could target all the detox program names out there (a TON) and pre-sell those people to the idea that before starting a detox program, it's MANDATORY to clean the detox organs. And here you go, you can recommend them your product to help with fatty liver, other products to improve their kidneys health etc...
Obviously that requires a bit more work but it's the perfect setup to build a list.
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