Hi STM,
I am looking to see if anyone knows of a way to pass back a different bid value per creative into a tracker for a campaign.
Scenario:
I want to be able to have bid amount ABC for a certain set of creatives that are less targeted and have higher CTRs. I also want to be able to track bid amount XYZ for another set that are much more targeted and therefore require higher bids. Up to this point I've always used two different campaign URLs so that if the ABC creative takes off in the campaign it isn't using the XYZ creative costs and so forth. Being able to assign a specific cost to each ad creative and have it post that value to the tracker would allow me to run all my verticals in one campaign rather than breaking up each campaign by vertical and break those up for the different bid values.
Appreciate any help. Let me know if you need more clarification.