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STM Older Content (5)

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Hey guys,

New here (only joined a few days back), so please excuse my newbie-ness.

While looking around STM I see a lot of the newbie guides to making cash and also the campaign walkthroughs by the STM founders are now really old, like from 2013, 2014, and 2015. There's a lot info that was posted a good while ago.

So my question is - Are these older guides considered to be as valuable today as they were back then ? Is this still what works now ?

Thanks.

Simant.

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This needs to be judged on a case by case basis. The general concepts of AM are still the same, for many years already ... so these guides don't really age. In case it's about particular traffic type, source or vertical ... yes these can be outdated as new regulations and rules are introduced all the time. Let's take the dating vertical for example, in case you find an old guide on how to promote dating on facebook - this is not all that useful since facebook banned all but whitelisted dating promotions.

Is there any particular guide or post you have in mind?

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People really underestimate older case studies and guides, in my experience.

Obviously, some of the information will be outdated. As Matuloo says, you can't run dating on Facebook any more, for example.

But the ideas and techniques that are directed at people and getting them to convert, rather than tech- and platform-specific stuff are usually still good. Hell, direct marketing headline cheatsheets from the 1920s still work, so from that perspective 2-5 years is nothing.

And everyone else tends to ignore anything that's older than a year.

So if you look at older case studies and figure out how to apply them to newer platforms, you're combining the advantage of a case study (proven technique) with a much emptier playing field - because you're not doing exactly the same thing as everyone else.

It does require a bit more work, though. And more technical / process-oriented guides will be less useful. For example, a guide to tracking software from 2011 won't be very relevant today.

Hope that helps! As matuloo says, feel free to point at specific guides and we'll tell you how to use them and if they're still useful today.

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Thanks so much guys. Appreciate it. I see where you're both coming from, so no problem there. I was only asking as a raw STM noob about how I best approach the info on here. Thanks for clearing it up.

If I have any questions on specific older guides, I'll post a new thread in the relevant board.

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By all means do that anytime you don't feel you understand something 100% or in doubt! We're here to help.

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