Home > Facebook & Instagram > Follow-along Campaigns

---

Facebook + Sweepstake Offer (34)

---

Hello,
I'm going to show you results of sweepstake campaign running on facebook.

WHAT DO WE NEED:
- find offer that you want to promote, if you can't find it on your own just ask your AM, if you're able to splittest offers it's always worth!
- find some landing pages and modify them a bit if needed
- think about your angle, find some cool images that can give you high CTR and low CPC
- setup your tracker, double check if everything works and try to launch

MY SETUP:
- 1 offer
- 3 landing pages, modified a bit
- 4 different images
- Voluum to track my traffic


I'm going to start slowly, and increase the budget. First update will be today, campaign is just launched.

---

Okay after few hours I see a lot to optimize. 1 of the landers is outperforming the rest 2, and 2 images have similar good cpc. Tomorrow I'll kill the bad ones.
Some age groups have even 400% roi and some 50% so here is also space to optimize.

DAY 1:
Spent: 93$
Revenue: 234$
Profit: 141$
ROI: 151%

Not bad, good roi from the start show's that there is a potential. good to see

---

Profits from Day 1, sounds too good to be true .

btw. Are you Polish?

---

Yes I am from Poland

ROI looks good, but if you have already started your calculations how much money you could made with 10k$ spend stop it
Problem with this kind of offers on facebook is that they wont handle this roi for higher volumes...

---

Thats a sweet daily profit for just one campaign. What is the URL of the offer you are running and is it blackhat or whitehat?

---

Hm, depend what's your opinion about all this lucky winners from sweep offers. I'm not thinking about it, I cloak anyway to make my Facebook account live longer

---

I tried to run targeted advertising campaign, but I do not get the conversions. Conversions reached only from instagram. apparently I make a mistake

---

do you use a clickbait strategy and redirect users to aggressive landers?

---

No, I'm not using aggresive landers. But I know that can work too if done well.

---

can you show an example of what kind of images you use? and how long on average last your FB accounts using this strategy?

---

Accounts spend 5-20k on avg.

DAY 2:
Traffic stopped, I had some problems with offer setup, I'm going to relaunch now, everything finally sorted out.

---

DAY 3:
Spent: 178$
Revenue: 421$
Profit: 243$
ROI: 136%

At the end of day 3, bad performings images were killed, only 2 landers now. After day 1 I'll leave only 1 lander and we will have final ad setup.

---

Hey,

Thank you very much for sharing your results. Really motivates me as I am trying to focus mostly on PL (btw I'm also from Poland).

Are you running SOI or pins? Have you tried pin submits for this from our local networks?

---

mostly SOI

---

That was not best campaign to do any follow along I wanted to talk about some optimization, take campaign from RED to GREEN but this one is always GREEN.
Right now it's doing stable 1k$ profit daily at 2xx% ROI and I think I'm not going to scale budget even more to avoid increasing cpm. Will let it run for some time then I'll try to increase.

And wait for new one! I'll start new one campaign soon and I will show you an exact case study how to take campaign from RED to GREEN on Facebook.
STAY TUNED

---

Awesome Journey man

Can you please share screenshot of Voluum with us .

---

No idea why you want this but here you are. I have uptated Voluum cost specially for you

---

Great! Congratzzz, We are waiting more updates!

---

Ahh dope Journey - Excited to see how it's currently going.

Really new to IM and I'm interested mainly into Facebook Ads - and this seems interesting!

---

Looks good man, nice! looking forward to see a 'RED' campaign going GREEN!

Can you give some tips about how to setup Voluum ? I haven't managed to deal with it just yet :/

Thanks.

---

We have a whole forum section dedicated to Voluum. It would be a better idea to post your questions about setting up voluum there : http://stmforum.com/forum/forumdisplay.php?86-Voluum

---

Great stuff man , keep it up

---

amazing ROI. good work man

---

This is nuts man! Really thinking I should run some sweepstakes now. Thanks for the share.

---

Thanks guys!
I'm going to create some little guide for all of you that would like to start advertising this kind of stuff on Facebook

---

Great guide! Do you mind if I ask that what do you mean by 3 landing pages and 4 images? Are the images for Facebook ads? Thank you

---

Hi,
You've reached the great numbers. Very Good Job!
Yet it would be more informative if you show the real banner at least or the angle that you used

---

That is a really, really sweet ROI. Can you upscale it more?

---

Thanks for sharing, can you share with us how are you able to run this successfully on FB?

---

Some solid results here, congratz!

I am not running sweepstakes, focus on gaming mostly. But curious to know:

1. 63.68% CTR is it something normal for sweepstakes? or is it so high because of PL or maybe it's mobile only? Just to benchmark, for me for gaming usually CTR is around 30-40% max, sometimes higher in less competetive countries, and it's only desktop.

2. SOI CPL for PL I see is 4.08$ wow, that's something I will never find in Gaming for that GEO.

3. Are you focusing on desktop or mobile?

---

Sorry for the noob question, but what's SOI?

---

@onlioneway here is a nice post with all those abbreviation <Click here>

---

Hi @pvtrvk; it's exciting to see you making a sweet ROI with facebook ads! Did you ever happen to find the time to put together a little guide for us newbies? Would love to read it to see where I am going wrong.

---

I am running sweeps on FB as well but when I try to scale the campaign higher than $100 per day the ROI goes in the red.

How fast or slow do you scale your campaigns?

---

Home > Facebook & Instagram > Follow-along Campaigns