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Time to Make it Bi(n)g (18)

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Greetings everybody,

thanks for stopping by my follow along thread.

I'm a 22 y/o digital marketer with a few years of experience.

I used to run profitable PIN campaign, but didn't find it very ethical, so I stopped.

I decided to delve into more legit niche - and here I am.

Over the last few months, I managed to acquire over 1000 optins (e-mail + fname + gender + some other stuff) in one of the health niches. The traffic source used for this project is going to be mostly Bing. If campaign works out fine, I will think of expanding to AdWords and Facebook. But for now, let's stick with bing.

As I said before, I have over 1000 pre-qualified leads in a very specific health niche, and everyday I'm getting ~20 new ones at ~$0.55 each.
The offer promoted is a Clickbank product that pays ~$35 for each sale. Out of these 1000 leads, I got 8 sales, which is surprisingly low. I think that there is a lot of space for improvement. I'm aiming for ~6-7% conversion rate. To break even, I just need ~1.5% CR.

I managed to find a copywriter that decided to work on this project with me in exchange for part of the profits. He is a past STM member.

Currently our setup looks like this:
Quiz Lander
Leadpages OptIn
1st Email - results, soft sell
2nd Email - catch up
3rd, 4th Email - story
5th Email - hard sell

Out of 1000 visitors
~75% starts quiz (750)
~75% completes quiz (560)
~21% opt ins for results (120)

I would say that results are decent, but I feel like ~40% opt in rate should be achievable, so this is something I'm mostly going to focus on.

Currently, I'm using a separate LeadPages lander to collect e-mails, simply because it's a convenient solution, and I pass quiz answers in hidden fields to Mail Chimp, so I can segment them later on. However, I feel like this transition costs me some leads. I plan on experimenting with LeadBoxes to ease the transition. In the future, I might just decide to use customized mailchimp forms, but creating one would take too much time.

Anyways, that's it. I'll keep you updated, let me know if you have any questions.

Cheers,
Kacper

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Nice - looks like you've got some serious room to grow here, and you've already got a sustainable lead capture funnel.

First question - have you split-tested a bunch of offers? I'd definitely do that EARLY. Just like anywhere else, offer conversion rates from Clickbank vary hugely.

Second question - are you doing continuing mailouts to your list? The beauty of a list is that it can convert again and again and again. I'd recommend mailing them at least once a week, probably more. The ratio of info to sales you've got is OK (if not a bit low - you could probably sell a little more), so keep that up with the regular mails. You can try all sorts of things on that list - not just Clickbank offers on health, but related products, things from other sites like Shareasale, health apps, even Amazon products. I'm guessing you're planning to do this but thought I'd mention it just in case!

Specific steps: I'd make the autoresponder sequence a bit longer. 10+ mails works pretty well - the last one I did had 15. It takes time for people to get to know you and trust you. You can definitely achieve higher conversion rates by doing that.

Your optins are actually pretty good, I'd say - you should definitely try to optimise further, but $0.55 optins are solid. (Are those single or double optin?) To optimise your funnel, I'd think hard about how you're selling the value of the optin for results - it's pretty clear that's where the drop-off lies. How are you phrasing that? What benefits do the users get out of opting in, and is there any more value you can stack there?

For more tips, look for everything John Alanis has written on this forum, and on the Web, check out Patrick McKenzie's writing on email lists. Both are full of gold nuggets of tips.

I could write more - list-building is awesome - but I think that's enough for now! Hope that helped, and looking forward to your next results.

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It seems like you have a solid funnel. It is hard to give much advice without seeing what the landing pages and opt in forms look like, though.

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Try changing the progress bar to 99% and take out the field for name.

After someone submits their email here, have a second page of the submit form site up that asks for name and plenty of other details if you want to monetise the list further with more details.

Even if they do not fill this second page out, you will have connected the email.

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Yes, absolutely. There are various ways to run a list, but personally I'd go for about a 1-in-3 ratio of sales links to general info.

Email's crap. Most email, for a lot of people, is badly-done promotion with no thought for about the end reader. If you stand out even a bit by actually thinking about them and giving them something - which can be information or just five minutes of entertainment (see John Alanis's posts on this) - rather than just saying "WE HAVE A THING WE WANT YOU TO BUY IT HERE'S THE LINK" you'll occupy a very different place in their minds.

And then reciprocity kicks in and you've got a much better chance of them reading and seriously considering your sales emails.

Email software - there's a lot of options in the space right now. I'd definitely go for something with programmatic features. One thing that you should be VERY cautious about is Mailchimp's attitude to affiliate marketers: they can and do delete peoples' accounts without warning if they find they're doing affiliate marketing. Their definition of "affiliate marketing" is somewhat grey, but it's worth being aware of: http://kb.mailchimp.com/accounts/com...s-in-mailchimp

I'd recommend moving provider as soon as you find a good alternative, and in the meantime, keep your list backed up - you can export your subscriber list from Mailchimp very easily, and it's worth doing this daily.

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I'll change the progress bar! Thanks for the idea.
I've tried experimenting with just e-mail instead of e-mail + First Name, but there was no significant difference in opt-in rates.

@caurmen
We're going to brainstorm today with my partner and come up with some ideas for the autoresponder series.
I've stopped my PPC campaigns for now as I'm looking for more viable e-mail platform. Speaking of which, would you recommend GetResponse?

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I would be willing to bet you a lunch at AWA Bangkok that if you set the test up properly, you would see a difference.

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@kacperp I haven't used getresponse myself, but I've heard good things from other people.

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What about AWeber? I have used it for a while and no problems with it so far.

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Now I have no choice but go to AWA, haha.

@hanybol96
The ones I was thinking of were convertkit and getresponse. I ended up using getresponse.

I have just started using get response - it looks good. The thing that made me choose it over convertkit is their hidden fields feature and really cool flow system. Another thing that made me choose is its integration with FunnelFlux, which I've also started using.

We've started working on new, improved funnel with better question and layout.
Another huge step is autoresponder series, we've started planning it ahead too. The series will be longer and less spammy - we will focus on providing value to the subscribers rather than selling hard, which ends up being hardly selling...
I'm excited!

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Looking forward to seeing your next results - I'm smelling (more) success in the air...

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Fair enough .
Fortunately, the funnel's content was created by a native speaker.
Let me edit the previous post really quickly, so it makes more sense. My keyboard is barely working, so some spelling mistakes find their way into my posts. My bad!

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Done. It's possible. Just append &your_parameter=your_value to your FF link and mark "this page needs all the accumulated parameters" on your landing pages within the funnel. This way, you can pass custom variables based on the answers to the quiz.

I haven't figured out this one yet, because I didn't have that much time during the weekend.

The new funnel is running and I've noticed a small improvement in the optin rate, which is nice. However, we ran into some problems with FunnelFlux - the database is not being updated, which prevents tracking of the statistics. I've already messaged the support and I'm waiting for their reply.

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Update Time:

Good things:
- I optimized the funnel. Once the visitor completes the quiz and reaches the results page, ~55% ends up opting in for the results. This is a significant improvement from the prior 30%.
- Cost of new optins is now roughly around ~$0.25

Bad things
- Unfortunately, I haven't seen any new conversion, which is a bit depressing. I still need to add new e-mails, and I've been approved to promote some new products, so that should help a bit.

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You have pretty much doubled your opt-in rates. That is MASSIVE improvement. Well done!

That is what this game is all about, continuously improve every part of your funnel.

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Haha, see you in Bangkok!

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Looks like you are making progress, well done.

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The campaign is still running. I had a few profitable days and managed to get ~25% ROI with going straight to the offer rather than collecting email.
However, due to lack of time, I wasn't able to properly scale everything.
I decided to stop my STM membership for a while and focus on reading copywriting related books, so I can come up with a nice and converting newsletter.
I will see you all soon!

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