I'm trying to utilize Instagram to promote a physical product in the $20 range.
Relevance scores for my tests so far have been high (9-10) and I'm getting great engagement (likes most of all), CTR, however, is abysmally low (~0.5%). Even if the lander CR was up to par, there's just no winning with clicks in that price range.
Any tips/examples on how to nail creatives with high CTR?
What do your ads look like? Sounds like your ads are "pretty" but not really click friendly.