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Man Enhancement at RevContent - Testing and Scaling Through The Roof! (16)

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Hey team! how is it going?

If you know my follow along in Adult, this is the same offer (man enhancement vertical), but in Native Ads. If you want to follow my adult traffic campaign go here: http://stmforum.com/forum/showthread...-Traffic-Junky

So, I have been running this campaign for almost 2 weeks.

To recap:

• Payout: $37
• Network: RevContent
• Targeting: Topic / Black List
• Geo: Australia
• Current budget: $200/day (was $100 the first days)
• CPC Bids: 0.25-0.40 (based on targets)
• Ads: 3 diferent ads, CTR around 0.50%
• Lander: Direct Linking

Month-To-Date stats:

• Impressions: 457,000
• Clicks: 2,204
• Cost: $760
• Conversions: 15
• Refunds: 1
• Revenue: $520
• Income: -$240
• ROI: -32%

My current strategy:

• Started out with 2 topics. One of them converted, the other didn't so I drop it.
• Added 2 more topics and doubled daily budget (yesterday).
• Get more data and start blacklisting widgets.

Future plans:

• Try a presell lander before the offer (currently in work)
• Test more topics.
• Scale profitable widgets.
• Expand to other GEO's.

FAQ's:

• Why Australia? Well, seems to me a good place to test. Call it personal preference.
• Why the heck are you direct linking? I wanted to take action and this was the way it turned out. I saw conersions so I got curious to see how direct linking would scale.
• Aren't you spending too much in this test? It is the way it works in Native... If you know how to test cheaper, I am all ears--or eyes
• Why you have not blacklisted anything yet? Because I do not have enough data to make decisions with statistical significance.

I am open to comments, sugestions, cheers, etc...

Dan.

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Your CPCs should be a lot lower for that targeting option + country. looks like it has potential though.

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Hey Enrique, thanks for your comments. I agree with you that I should end up with a lower CPC.

My current CTR is 0.5% and I am getting positions #2 and #3. Should I start lowering my CPC now? Which positions are "doable" without lossing too much traffic?

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Congrats on your sales with DL , your ads must be real good.

Everything here look promising, great CTR, sales without LP... following this.
maybe random advice so I'm not just here to launch my spy tool targeting Australia :-) (jk)

- Build Whitelist campaigns from the start with the converting Widgets ID's.
- Duplicate campaigns with much lower bid, see what you get
- Are you splitting Mobile, Tablets, Desktop on different camps ?
- You prolly went with the obvious to target male audience, now to target big volume topic and whatch for bots and low performing ID like a hawk.

Best of luck

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Thanks for your comments @ackbar22000!

I am targeting only desktop as I know it is the best quality for this type of offers... I think it is a good idea to get to a profitable setup in desktop before scaling to other platforms. Do you agree?
Yeah, I need to better understand the bot world... have not done anything in that area yet.

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Congrats on your sales! it looks like that you've found a winning offer and now you just need to make it profitable!
My suggestions:
* Add pre landers to your test rotation! it will help you to get higher CR's.
* Keep testing it only at RC (you already have proofs that the traffic at RC converts) , I don't recommend to move to other traffic sources before the campaign is profitable for you.
* If the offer allowed mobile and tablet traffic test them as well.

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Experiment with your CPC, see how low you can get it without losing too much volume. At 0.5% CTR I'd think that'd bring you to profitability, that's reasonably solid for AU so you should be able to get the bids a fair bit lower than where they sit currently.
Instead of trying to analyse bid positions given in the RC panel, I ended up visiting my top converting sites a couple times/day to see where I was at... all the referrer info is there, so go see it with your own eyes.

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you're welcome !

Well, it make sense, and I was thinking the same way before one AM sent me huge list of conversion stats, Skincare product, a huge part of the sales where coming from mobile.....
So, you need to have three campaigns, one for Desktop, Mobile and Tablets.
On the Testing phase, you really need all three.
On some good widgets, you will only get traffic on Mobile for example for different reason. Bid price, vertical blocked, they are testing RC on mobile and Taboola on Desktop etc...

Most importantly, Bid prices are lower. So make the math, if with you current setup, you find converting traffic half the price. oh and there is a lot more traffic there...

But I dont want to distract you, maybe its a good idea to first be profitable on Desktop but I dont do it that way. If you stay on Desktop, make sure you lander is really responsive and look good on mobile, ready to scale there.
Good luck!

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great advices here !

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Time for an update!

Month-To-Date stats:

• Impressions: 629,000
• Clicks: 2,935
• Cost: $987
• Conversions: 19
• Refunds: 1
• Revenue: $580
• Income: -$407
• ROI: -41%

So basically I have observed a slowdown on sales this week. This combined with my latest budget increasse @RevContent hurt my ROI a bit. I am now targeting three topics. From the new two topics added, I only got one conversion from one of them. My high converting topic did not convert in the last couple days.

I am lowering my bids across the board waiting for RC to approve my presell lander (up till now I was DL'ing). Also thinking in launching an interest campaign in the US to test the waters there.
Not dropping this product yet, but want to be more cuatious with my spend if ROI does not improve.

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Hi all! Update on the stats:

• Impressions: 863,000
• Clicks: 3,939
• Cost: $1,240
• Conversions: 23
• Refunds: 1
• Revenue: $710
• Income: -$530
• ROI: -43%

I think I am definitely not in the correct combination of topic/geo for this product. I have made a big change couple days ago finally changing the funnel and adding my approved LP. I just saw one conversion with it and the CR seems to be the same as before. LP CTR is good (25-30%).

I will take this through the weekend and make a decision on how to continue on Monday. One option is to lower my bids and start a more aggresive WL campaign. I have a list of 13 profitable widgets. The problem is that, given the low conversion count, most of them only show one conversion, so it is not significant enough to tell if they are really good widgets or not.

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Hello man was just reading and your geo if I understand well is Australia, from my experience it s a very good converting geo but it s also the most expensive one for you to know :-)

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What's your current blacklist strategy?

What works for me personally is 100 visits widget = no conversion = put to blacklist

For now, I would focus on one geo until I can get success, before scaling to others

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@maryam,

I am moving to something similar. I will be splitting my current campaign in a BL and WL tomorrow. Widgets that shown conversions will go to the WL. My B/E point is 150 visits/conversion... In this case I should wait a little longer than 100 visits to have more significant results, I believe.

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Yeah that sounds like a good plan

Adjust your blacklist strategy depending on your offer payout

Also, do RON or category targeting on one geo, where you can harvest WL

Then I would make a seperate WL campaign

This is my current strategy

Have you implemented your presell lander already?

What's current ROI on this campaign?

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@maryam,

I completed the lander, did some testing, and got very similar results. I decided to drop this campaign and move on with a lower payout strategy in order to collect more data quicker.

Thanks all for following my follow along! I will open a new one for my new endeavours soon

Dan.

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