I have a heap of funds on Avazu Mdsp (been running display for a wee while) and noticed they've started running pops. Has anyone tried this out as a traffic source/had any luck?
This is news to me, didn't know they got pops, definitely something to try out, especially if they got the same targeting as with display.
You can see in their planner here they are getting it from

on a side note, if you're running on DSP the planner is your best friend